WRITING ON THE ETHER: ‘They’re Letting the Authors In!’

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13Writers in the Spotlight: Turn Your Readings Into Book Sales
with Porter Anderson

Join me in this spe­cial three-hour inten­sive Boot Camp ses­sion at Writer’s Digest Conference East (#WDCE) at 12:30pET on Fri­day, April 5. We’ll look at pub­lic pre­sen­ta­tion for the entre­pre­neur­ial author in an interactive, up-on-your-feet workshop format: come with two pages of your work in progress, ready to rock and read.

Click here for details.


Table of Contents

  1. ‘They’re Letting the Authors In!’
  2. Coinci-ferences: Those Timely Start-Ups
  3. London Book Fair: Traded Shows
  4. Books: Reading on the Ether
  5. Conferences, Quickly

‘They’re Letting the Authors In!’

Authors—who once couldn’t get their noses under the tent—now are the newly prized camels of conference-time commerce.

Writer’s Digest Conference East, usually held in New York City during the frigid frights of January, had to be moved to early April this year because of a facility-availability issue.

How good, said we. We’ll see the Sheraton in our seersucker.

Sure. We’re just lucky it’s not a romance conference. How is a Shirtless Man supposed to Kiss Beautiful Women in these temperatures?

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13As it turns out, there are hundreds of people wearing the wool again—sit down, Hugh, not that Wool—and heading back into the conference season: Winter Without End, Amen.

After #WDCE (watch that hashtag or visit our Epilogger), some of us head for the ice hotels that squat on the tundra around the London Book Fair and its Digital Minds Conference.

Then it’s back to Nome, sorry, New York, for paidContent Live, an event cool enough to ease the hot spring day we seem unlikely ever to see there again.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13Ethernauts know there’s not a promotional bone in my body. Somehow I found this link to the Tampa Convention Center website inexplicably rolling around the WordPress dashboard. Isn’t it remarkable what a phobia conference organizers seem to have to southern climes? …where the dolphins and the manatees play…without mufflers or gloves…upper 70s, lower 80s…sunshine and succulents…little umbrellas in things you drink…fond fronds in the moonlight…

Where were we? Ah. Right. Get out of that grass skirt. LGA, not TPA.

The only thing not achingly cold about this endless conference season, in fact, is the shoulder presented to authors.

What I want to bring to your attention now is the quickening pace of accommodation being offered to authors by parts of the industry! the industry! 

If you’re writing—and I know better than to hope you’re not—check yourself in the mirror. Every writer is looking like a unit of potential profitability. And conferences and trade shows have become the places to see this happening, albeit by fits and start-ups.

We’re going to look at two dynamics here.

  • First, the beautifully timed presentation of a new service or product for authors at a conference.
  • Second, the broadening field of events and attractions added to trade shows specifically for authors.

As you near each of these events, listen for a certain rustling—I did not say hustling—as the announcements are readied and the “all new!” programs are added.

“They’re letting the authors in!” one writer chortled to me in the privacy of a DM on Twitter.If it weren’t so damned cold outside, one might need to worry more about being yanked in. 

First, that growing phenomenon of the timely release. My goodness. Just in time for the confab.

Coinci-ferences: Those Timely Start-Ups

Let’s warm ourselves by a couple of cases in point. And these are good-looking efforts, I like them. 

But I want you to be aware of the mechanism here: New author-targeted products and services don’t just burst, willy-nilly, from the permafrost to provide a convenient spot of color. No, these crocuses pop up only after somebody has spent several sleepless nights madly trying to get them ready in time for an upcoming conference. Confabs make good deadlines.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13Here is, for example, Bowker’s SelfPublishedAuthor. What did we do before we jammed words together to name things? It’s just been launched this week in time for (conference!) Writer’s Digest East. It’s an informational site, free of charge.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, Authors Launch, TOC Authors, Author (R)evolution Day, Publishing Perspectives, Ether for Authors, Ed Nawotka, FutureBook, Bowker

Laura Dawson

You’ll find that its material has been created by our good colleague and friend Laura Dawson, queen of metadata, the knitting Madame Defarge of publishing, and star of many a conference stage and screen, herself.

Bowker, of course, is the US agency for ISBNs and, as I wrote at Publishing Perspectives in Bowker Intro’s 1-Stop ISBN Ebook Conversion Service, the company has also launched a new partnership for ebook conversion with New York’s Data Conversion Laboratory (DCL). It’s called Bowker eBook Conversion Service, and it offers format conversions as well as ISBNs for each formatted edition of a book.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13And guess when the eBook Conversion Service was launched: conference! It was on Author (R)evolution Day, the great daylong conference for authors produced by O’Reilly Media’s Tools of Change on February 12.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13(If you’re interested, TOC has released a video from the Author Day event, and has it for sale here.)

Bowker’s new SelfPublshedAuthor has quick-read articles from Dawson on many aspects of self-publishing, from how to decide whether you should self-publish—don’t look at me, ask Dawson—to a list of author-service outfits, another list of ebook distributors, and so on. It’s clean, simple, and a good place for a beginner.

Do note that when SelfPublishedAuthor refers to services and companies, it does so in a studiedly non-evaluative way. In the article Self-Publishing Services, for example, we find FastPencil, Amazon’s CreateSpace, Lulu, Vook, and Author Solutions all listed without any critical comment. Writer, do thy homework and do not imagine that all these entities are created equal.

In fact, many regular Ethernauts are perhaps too deep into the gas, more advanced than the main target of SelfPublishedAuthor. As I get it, however, this answers a real need: the Bowker folks found that a lot of new writers were turning up at their site to buy ISBNs and then hanging around asking, basically, what do we do next? If that’s you, a good place to start looking at SelfPublishedAuthor, in fact, is Dawson’s So Now That I’ve Finished My Book, What Do I Do? It links out to various responses to that rather essential question.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, Tools of Change, O'Reilly Media, Publishing Perspectives, Ether for Authors, Ed Nawotka, DBW, #DBW13, Publishers Launch, Authors Launch, FutureBook, Philip Jones, Sam Missingham, The Bookseller, TheFutureBook

Kristen McLean

Meanwhile, in another association with Author (R)evolution Day, its faithful co-chair, Kristen McLean, and her company Bookigee, are releasing a large catalog of resources under the aegis of their product-in-development for authors, WriterCube.

The new offering is the WriterCube Book Marketing Database and it, too, is launching, pixels barely dry, just in time for (conference!) Writer’s Digest East.

 

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13I’ve had a chance to look at it early, and Bookigee’s overall WriterCube concept, itself, is one of the most ambitious author-aimed initiatives yet.

Still in development, a part of its eventual roll-out is meant to pull together large amounts of data so that an entrepreneurial author can tell, for example, where geographical hotspots of his or her book sales are located and respond quickly to capitalize on such interest. May they all be in warm, sunny spots.

An audience research tool component is in beta now, and free to those interested in checking it out.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13The marketing database launching now for subscription is a major undertaking, pulling together what Bookigee says is more than 20,000 contacts. They include, for example, each public library and brick-and-mortar bookstore in the States. There are more than 700 book-related bloggers listed; an index of book designers, cover designers, publicists and other author-service providers; and specially written articles and tutorials. Searches can be made and saved using more than 1,000 tags.

The database’s pricing is structured on duration of use with four subscription plans running between a  three-day trial and a full year’s subscription, with price points from $7 to $300.

McLean tells me that initially she’s looking for “hardy passengers” on the Marketing Database’s “inaugural voyage” and hopes subscribers will give the company feedback. As the Writer’s Digest conference rolls in—and Bookigee’s new product rolls out—you can get a 25-percent discount on any subscription with the code WD25Promo until it expires on April 15.

The key to how McLean sees the WriterCube suite of tools is in her observation that the emerging entrepreneurial author “never stops marketing.” The Bookigee answer is to centralize every advantage such writers need.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13And, oh look!

Just as I was about to move on to trade shows, an email has arrived announcing that a new service called James Scott Bell’s Knockout Novel is ready. And—good God, what a coincidence, man—Scott is a keynote speaker at (conference!) Writer’s Digest East.

Knockout Novel. Literary pugilism.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

James Scott Bell

Oh, no, wait. No, this one is Bell’s and Mike Fleming’s put-together of an online “personal, interactive writing coach,” promising to let you “take your novel to the next level!”

Priced at $49, it’s a brainstorming bit of software meant to walk you through various exercises to develop your ideas.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13It promises to take you from titles and alternative titles to “Why Write This Story?” (if only more people would just ask that), and issues of vulnerability, bonding, “Imminent Trouble,” “What Is Your Novel About?” and a “Doorway of No Return #1 Strength Check.”

It’s based on one of Bell’s how-to books, Plot & Structure, which is highly regarded in the field. And that’s saying something, considering that the field of how-to books for writers has widened to match almost exactly the expanse of the Serengetti. (That’s a Bowker statistic, isn’t it?) Have you published your how-to book yet?

One knovel aspect of Knockout is that as you work through this program, you can capture your answers to the exercises’ questions in Fleming’s Hiveword Online Fiction Organizer. This means it’s all online. So chic these days, natch.

Update: Fleming tells me he’ll extend the initial 10-percent discount to those who’e like to try Knockout Novel until Monday, April 8. Just go to this link.

London Book Fair: Traded Shows

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

Joanna Penn

Now, quickly, before another new release for (conference!) Writer’s Digest East falls on us, I want to turn to Joanna Penn, an Ether sponsor and self-published author. No stranger to readers of this column, Penn is one of the writers who has made her own career pathway the subject of her online presence.

Her site, The Creative Penn, is one of the stations of the cross now for self-publishing enthusiasts and for many traditionally publishing writers and hybrids. She hopes to be a hybrid, herself, at some point, and has an agent working on that as she goes through revisions on a fourth novel, Desecration.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13The London Book Fair—opening with the Digital Minds Conference on April 14 and then running its trade floor April 15 to 17—is making a serious play for authors.

I’m a media partner with #LBF13 (an Epilogger for that one is here), and in becoming familiar with the show’s programming, I’ve asked Penn to speak with me about it. She’s giving a talk there, “Advanced Online Marketing for Authors,” on April 17 at 2:30 p.m. London time (7:30 p.m. Eastern).

 

Penn tells me:

The best place to hang out is in the Digital Zone. I spent time there last year hanging out with Kobo, Kindle, Amazon publishing folks, and BookBaby, and it’s where most of the action is happening for indies as well as the forward thinking apps, start-ups and more.

To explain briefly, in the past, the great trade shows in publishing have been just that—for the trade. They were primarily show-floor events in which publishers went in, set up extensive pavilions, and met there with distributors and retail buyers, showing off the season’s catalogs and tchotchkes for upcoming publications, and handing out what might seem like 42 tote bags per person. 

Authors weren’t absent, but they were usually there only to appear at their publishers’ booths, maybe to speak at a breakfast event or on a panel, and to sign books. In short, the trade shows weren’t for authors. Authors who were there were part of the exhibits, and the events themselves and the programming were for the business side.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

Orna Ross

“Last year I went to one of the author presentations” at LBF, Penn tells me, “and it was a panel of trad authors supposedly talking about marketing. They basically said, ‘This is how you RT,’ and, ‘I was the first author to tweet as a character’ (and she was not). I left after 10 minutes as it was so basic as to be unbelievable.”

This year, however, Penn says, the program looks bigger and better:

When the pitch opened for LBF sessions I pitched ‘Advanced Marketing for Authors,’ hoping to step up the marketing angle to a more appropriate level. I’ll be talking about email marketing, paid promotions, using multimedia, and how networks can be important for opportunities that lead to marketing, rather than direct marketing itself. I will be also tackling the question of whether authors should blog or use social media or just focus on the writing.

Here is the LBF portal page, Events for Authors. As you can see, there are three key components of author-directed programming:

  1. An “Author Lounge” area with events organized by an author-services company called Authoright; that area, in turn, includes both “The Seminar Room” with a busy schedule of speakers, and “The Pitch,” a kind of scheduled pitch-slam, now fully booked, in which writers pitch agents.
  2. agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13An extensive “Love Learning” program of speakers in many areas of the show. To American sensibilities, “Love Learning” sounds like a difficult form of relationship therapy, but the intent there is to say that one loves to learn. It’s in this series that Penn will speak, as will Orna Ross, who leads the UK-based Alliance of Independent Authors. Ross talks on April 15 at 10 a.m. London time on “Going Indie: Lessons from ALLi” and on April 17 at 11 a.m. on “The Author as Entrepreneur” with author Polly Courtney. The Alliance has also scheduled a launch of its own first book to coincide with the Fair (conference!) at 5 p.m. GMT on April 15, with a first-year party to follow at 7 p.m.
  3. agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

    Polly Courtney

    The third element of author interest here is the “New Title Showcase”—very familiar to BEA-goers, as well—in which authors can buy a spot on a display shelf an an entry in an official catalog.

Another Ether sponsor, author Roz Morris, is speaking at LBF, as well. Her appearance at the Kobo booth is set for April 17 at 2:30 p.m. local time.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

Roz Morris

And the Seminar Room programming in the Author’s Lounge area features such conference stalwarts as The Bookseller’s Philip Jones, Foyles’ Sam Husain, Penguin’s Eric Huang, Pottermore’s Charlie Redmayne, Kobo’s Mark Lefebvre, Smashwords’ Mark Coker, and more.

While welcoming the fact that “year has definitely felt like authors and indies are more accepted,” she says, Penn adds, “I don’t see that they are advertising to authors particularly, so it is still an industry dominated event.”

Penn says international rights is a subject authors need to know more about and an area that LBF might consider helping on:

I would particularly like an entry into the foreign rights fair that seems to go on behind the scenes. Savvy indie authors would love to be able to pitch publishers from all over the world with their projects, and right now, that entire floor is closed to authors.

And while the London show and other trade fairs may stay dominated by the industry, a growing presence for authors will attract, just as conferences do, the author-service and -product outfits that want to reach writers. Penn knows this can mean exposure to aspects of the business she’d rather didn’t get so close to authors.

What I am hoping not to see is a large Simon & Schuster / Penguin/ Random House booth with Author Solutions vanity press hawking their wares at authors who think they’re getting the kudos from an established name.

https://twitter.com/mehmet_caliova/status/319556900725325825

Obviously, it’s not an automatically easy fit when authors are welcomed into an industry space of this kind. Penn recalls how unsettling it can be for independent authors getting their first look at the main floor:

Walking around in the ‘main’ publishing section is quite strange and I found that quite intimidating because of the huge billboards with uber-famous authors who make you feel inferior, but it’s also educational to see the hierarchy of publishers. The biggest ones are in the middle and the smallest on the outside.

But to writers going to London Book Fair for the first time this year, she offers this advice:

There are some beautiful books there, so taking a camera/smartphone to get cover art and marketing ideas is a good idea. Take business cards to network with other authors as well. And try to get over the introversion for a day.

Back to Table of Contents

 

Books: Reading on the Ether

As each week, the books you see below have been referenced recently in Writing on the Ether, Ether for Authors, or in my tweets. Books by our much-appreciated sponsors are in bold, in gratitude for their support. I bring all thee titles together in one spot each week, to help you recall and locate them, not as an endorsement. 

Note: Books with an asterisk by their titles are currently on author M.J. Rose’s list of titles that Barnes & Noble is not carrying in its brick-and-mortar emporia because of a dispute with publisher Simon & Schuster. See her write, Have You Seen These Books? for more.


Back to Table of Contents

Conferences, Quickly

Are you producing a publishing or writing conference or trade show? Feel free to let me know, and I’ll be happy to consider it for listing here and on my Publishing Conferences page. Here’s an abbreviated edition of that listing.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, Tools of Change, O'Reilly Media, Publishing Perspectives, Ether for Authors, Ed Nawotka, DBW, #DBW13, Publishers Launch, Authors Launch, FutureBook, Philip Jones, Sam Missingham, The Bookseller, TheFutureBook, Foyles, #FutureFoyles, #LBF13, London Book Fair, Digital Minds April 5-7 New York City Writer’s Digest Conference East: Author James Scott Bell, who knows the value of coffee, gives the opening keynote address this year at “one of the most popular writing and publishing conference in the U.S.” Writer’s Digest Conference 2013 is coming back to New York at the Sheraton New York Hotel. (Note that this year’s hashtag is #WDCE. I have an Epilogger running.)

Registration is open, information is here.
Use code PORTER to save on your registration.
Live-tweet coverage from this conference.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13At WDCE: Public Speaking for Writers: How to Turn Your Readings into Book Sales – Join me in this special three-hour intensive Boot Camp session I’m teaching at 12:30pET on Friday, April 5. We’re going to look at public presentation for the entrepreneurial author. How do you learn to deliver your work with impact—with your text in your hand and a live mic in your face? Drop me a note or flag me down on Twitter (@Porter_Anderson) with any questions. (Hashtag #WDCE. Epilogger here.)

Information is here.
Some live-tweet coverage from this event, as I teach.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13April 5-7 New York City Screenwriters World Conference EastLed by the tireless Jeanne Bowerman, Editor and Online Manager for F+W Media’s ScriptMag, this is the East Coast iteration of the Los Angeles conference held last fall. (This conference’s hashtag is #SWCE. I’ve started an Epilogger on it,  which you might find useful in keeping up with materials in one spot.)

Information is here.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13

April 14 London Digital Minds Conference at the QEII Conference Center: Author Neil Gaiman gives the keynote address in this fifth year of the Digital Minds program. Also: Richard Nash, Safari’s Pablo Defendini, Osprey’s Rebecca Smart, Dosdoce’s Javier Celaya, Valobox’s Anna Lewis, Perseus’ Rick Joyce, Penguin’s Molly Barton and Eric Huang, Poetica’s Blaine Cook, and more. (Hashtag: #DigiConf13. Epilogger here.)

Registration is open, information is here.
Live-tweet coverage from this conference. 


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13April 15-17 London Book Fair at Earls Court.  “The London Book Fair encompasses the broad spectrum of the publishing industry and is the global market place and leading business-2-business exhibition for rights negotiation and the sales and distribution of content across print, audio, TV, film and digital channels.”
(Hashtag: #LBF13. Epilogger here.)

Registration is open, information is here.
Live-tweet coverage from this book fair.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, Tools of Change, O'Reilly Media, Publishing Perspectives, Ether for Authors, Ed Nawotka, DBW, #DBW13, Publishers Launch, Authors Launch, FutureBook, Philip Jones, Sam Missingham, The Bookseller, TheFutureBook

April 17 New York City paidContent Live: Riding the Transformation of the Media industry Brisk and bracing, last year’s paidContent Live conference was efficient, engaging, and enlightening, not least for the chance to see many of the talented journalists of Om Malik’s GigaOM/paidContent team work onstage. (Hashtag: #pclive)

Use my link to save 25 percent on your registration now. 
Live-tweet coverage from this conference.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, Tools of Change, O'Reilly Media, Publishing Perspectives, Ether for Authors, Ed Nawotka, DBW, #DBW13, Publishers Launch, Authors Launch, FutureBook, Philip Jones, Sam Missingham, The Bookseller, TheFutureBook

May 2-5 Oxford, Mississippi Oxford Creative Nonfiction Writers Conference & Workshops Susan Cushman follows her Memphis Creative Nonfiction confab with this year’s gathering at the shrine.

Registration is open, information is here.


agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13May 3-5 Boston The Muse & the Marketplace 2013 is a production of Eve Bridburg’s fast-rising non-profit Grub Street program, comprising 110 craft and publishing sessions. (Hashtag: #Muse2013)

Registration is open, information is here.
Live-tweet coverage from this conference.


Reaching Readers confab

May 28 New York City Reaching Readers: Book Marketing Conference 2013 is a production of Publishing Perspectives and the Frankfurt Academy. An early-bird rate of $365 runs to April 15. After that, regular price is $415 for the day.

Registration is open, information is here.


Publishers LaunchMay 29 New York City Publishers Launch BEA is May’s installment of the daylong conferences programmed by Mike Shatzkin of Idea Logical and Michael Cader of Publishers Lunch.

Registration is open, information is here.

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agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, Tools of Change, O'Reilly Media, author platform, blog, blogging, journalism, TOC, #TOCcon, Author (R)evolution Day, #ARDay, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Sam Missingham, Foyles, #FutureFoyles, London Book Fair, #LBF13Writers in the Spotlight: Turn Your Readings Into Book Sales
with Porter Anderson

Join me in this spe­cial three-hour inten­sive Boot Camp ses­sion at Writer’s Digest Conference East (#WDCE) at 12:30pET on Fri­day, April 5. We’ll look at pub­lic pre­sen­ta­tion for the entre­pre­neur­ial author in an interactive, up-on-your-feet workshop format: come with two pages of your work in progress, ready to rock and read.

Click here for details.


Main image – iStockphoto: akit
Porter Anderson on Conferences for Writers "Authors—who once couldn’t get their noses under the tent—now are the newly prized camels of conference-time commerce."

Posted in Writing on the Ether and tagged , , , .

Porter Anderson / @Porter_Anderson

Porter Anderson (@Porter_Anderson) is a journalist and consultant in publishing. He’s The Bookseller’s (London) Associate Editor in charge of The FutureBook. He’s a featured writer with Thought Catalog (New York), which carries his reports, commentary, and frequent Music for Writers interviews with composers and musicians. And he’s a regular contributor of “Provocations in Publishing” with Writer Unboxed. Through his consultancy, Porter Anderson Media, Porter covers, programs, and speaks at publishing conferences and other events in Europe and the US, and works with various players in publishing, such as Library Journal’s SELF-e, Frankfurt Book Fair’s Business Club, and authors. You can follow his editorial output at Porter Anderson Media, and via this RSS link.

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13 Comments on "WRITING ON THE ETHER: ‘They’re Letting the Authors In!’"

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Mike Fleming

Porter,

Thanks for mentioning Knockout Knovel! Yes, I have misspelled it that way before. 😉

The program is in private launch mode now and will be available to the public on Monday. However, your readers can get in on the deal by going to https://hiveword.com/userAccount/koSignup. They’ll get 10% off between now and Monday.

Porter Anderson

Good to know, Mike, thanks for extending the deal to Ethernauts so they can check out your and James Scott Bell’s Knew Venture, lol. All the best with the launch, too!
-p.
@Porter_Anderson

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[…] Porter Anderson on how publishing trade shows are playing to authors, while conferences signal chances for vendors to target writers with new products.  […]

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[…] Porter Anderson on how publishing trade shows are playing to authors, while conferences signal chances for vendors to target writers with new products.  […]

GrigoryRyzhakov

So excited about LBF! My first book fair, my first ever pitch to agents. Looking forward to Joanna’s and Roz’s talks. Really interested in the whole international rights issue as I’m a bilingual author, but so far I haven’t tried reaching Russian-speaking audience. All in good time. This week’s tweet cameos are particularly good :))

Porter Anderson

@GrigoryRyzhakov:disqus

Glad you enjoyed the Ether, Grisha, thanks for the note and we’ll see you at London Book Fair, not long now!

Cheers,

-p.

@Porter_Anderson

Nina Amir
Great piece, as usual, Porter. Everyone wants to take advantage of a conference to get those new products in front of potential buyers. It’s promotion! Aspiring and published authors can learn something from that entrepreneurial attitude. LOL And a deadline is a wonderful thing, isn’t it? We journalists know that. It’s a sure-fire way to get a project finished. I, personally, am looking forward to BEA. I wonder what will be released there. I’ll be speaking on a uPubu high-level marketing panel. While I’m sure Joanna Penn will have many valuable things to say at LBF to raise the level… Read more »
Porter Anderson
@twitter-21592385:disqus I know, Nina. You want everybody to “Platform NOW!” Right? 🙂 As much as you and Carolyn might like us all to stop debating the merits of platforming, lol, I fear we might just go on talking about it a bit more. Pesky publishing people. I think it’s great if the two of you agree to stop talking about it. We’ll just carry on from here, lol. Since you do have something of a vested interest in seeing people blog and whatnot — as a teacher and writer in the subject — your position on it is perfectly understandable.… Read more »
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[…] at London Book Fair for next week. (There’s more about that in the first section of Writing on the Ether, “They’re Letting the Authors In!”) Clearly, there’s the opportunity that self-publishing opens for start-ups with […]

David Gaughran

Hi Porter, I’ll be at LBF next week and I’m VERY MUCH hoping to see “a large Simon & Schuster / Penguin/ Random House booth with Author Solutions vanity press hawking their wares at authors.” I will have more than a few questions for them.

Porter Anderson

@google-76fece5b6c9decb6771a36a4c89ebc12:disqus

Ha! Maybe I’ll see you at LBF, David, we’ll hunt for that large S&S/Penguin?RH booth with ASI together, lol. Their worst nightmare: the two of us in their faces on the trade show floor. 🙂

-p.

@Porter_Anderson

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[…] Fortunately, help is close at hand. Advice on planning a book launch is now just one popular Google search away. And as journalist Porter Anderson notes, sessions aimed at helping authors launch their books are the new normal at publishing conferences. […]

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[…] They’re letting the author’s in  […]

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