5 Steps to Writing Better How-To

Skip to main contentSkip to toolbar About WordPress Jane Friedman 00 comments awaiting moderation New View Post SEOEnter a focus keyword to calculate the SEO score Purge SG Cache Howdy, Jane FriedmanJane Friedman Log Out Help Screen Options Edit Post Add New Post scheduled for: Aug 15, 2018 @ 05:00. Preview post Dismiss this notice. Enter title here 5 Steps to Writing Better How-To Permalink: https://www.janefriedman.com/writing-how-to/ ‎Edit Add Media Add Form VisualTextPage Builder Paragraph P Word count: 1386 Draft saved at 5:41:39 pm. Last edited by Jane Friedman on August 13, 2018 at 2:55 pm Toggle panel: Publish Preview (opens in a new window)Preview changes in AMP (opens in new window) Status: Scheduled Edit Edit status Visibility: Public Edit Edit visibility Scheduled for: Aug 15, 2018 @ 05:00 Edit Edit date and time AMP: Enabled Edit Edit Status Readability: OK SEO: Not available Move to Trash Toggle panel: Categories All Categories Most Used Guest Post Make primary Writing Advice (Primary Category) Primary Author Q&A Best Tweets for Writers Business for Writers Cincinnati Conferences & Events Creativity + Inspiration Darrelyn Saloom Digital Media Electric Speed Family First Page Critiques Friendship Growing Up Jane Knows Life Philosophy Love Marketing & Promotion Publishing Industry Question of the Week Reading Recipes Self-Publishing Smart Set Social Media Travel Uncategorized When Mom Was My Age Work-Life Worksheets & Handouts Writing on the Ether Conference Takeaways E-Books Getting Published + Add New Category Toggle panel: Tags Add New Tag Separate tags with commas Choose from the most used tags Toggle panel: Featured Image Set featured image Toggle panel: Page settings Page Layout Page Title display Display the page title on this page. Masthead Bottom Margin enable Include the margin below the masthead (top area) of your site. Footer Top Margin enable Include the margin above your footer. Hide Masthead hide Hide the masthead on this page. Hide Footer Widgets hide Hide the footer widgets on this page. Toggle panel: Yoast SEO Need help? Go Premium Content optimization Enter a focus keyword to calculate the SEO scoreSocialAdvanced Readability OK Enter your focus keyword Add keyword Snippet preview SEO title preview: 5 Steps to Writing Better How-To | Jane Friedman Url preview:https://www.janefriedman.com › writing-how-to Meta description preview: Learn how to simplify the writing process for how-to books and write them in a way that provides maximum value in an information-filled world. Mobile previewDesktop previewEdit snippet SEO title Insert snippet variable Title Page Separator Site title Site title Title Primary category Separator Slug writing-how-to Meta description Insert snippet variable Learn how to simplify the writing process for how-to books and write them in a way that provides maximum value in an information-filled world. Site title Title Primary category Separator Close snippet editor Focus keyword Show information about the focus keywordEnter a focus keyword + Add synonyms This article is cornerstone content Analysis Show information about the content analysis Problems (2) No focus keyword was set for this page. If you do not set a focus keyword, no score can be calculated. No internal links appear in this page, consider adding some as appropriate. Improvements (3) The images on this page contain alt attributes. The SEO title is too short. Use the space to add keyword variations or create compelling call-to-action copy. The slug for this page contains stop words, consider removing them. Good results (3) The meta description has a nice length. The text contains 1381 words. This is more than or equal to the recommended minimum of 300 words. This page has 0 nofollowed outbound link(s) and 3 normal outbound link(s). Toggle panel: Excerpt Excerpt Learn how to simplify the writing process for how-to books and write them in a way that provides maximum value in an information-filled world. Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts. Toggle panel: Send Trackbacks Toggle panel: Discussion Allow comments Allow trackbacks and pingbacks on this page Toggle panel: Author Author Toggle panel: Sharing Show sharing buttons. Thank you for creating with WordPress. Version 4.9.8 Close media panel Add Media Filter by typeFilter by dateSearch Media Search media items... ATTACHMENT DETAILS writing-better-how-to.jpg August 13, 2018 107 KB 800 × 600 Edit Image Delete Permanently URL https://i0.wp.com/www.janefriedman.com/wp-content/uploads/2018/08/writing-better-how-to.jpg?resize=720%2C540&ssl=1 Title writing better how to Caption Alt Text Description Smush 11 images reduced by 20.5 KB ( 4.3% ) Image Size: 107.4 KB View Stats ATTACHMENT DISPLAY SETTINGS Alignment Link To http:// Size 1 selected Clear Insert into post

Today’s guest post is by Betsy Graziani Fasbinder (@betsygfasbinder), author of From Page to Stage: Inspiration, Tools, and Simple Public Speaking Tips for Writers.


In the age of YouTube—where instructions for many of our daily how-to challenges can be answered with a click—the needs for books in the how-to genre are changing. If the answers to your potential readers’ questions can be satisfied by watching a video, inquiring of Siri or Alexa, or consulting one of the plethora of For Dummies books already on the shelf, you may not need to write a book on that topic.

While the landscape of the how-to genre is changing, it’s not disappearing. Authors who have a unique voice or vantage, special knowledge and expertise, or can provide useful tools and a deep understanding of their subjects fill a valuable niche on the how-to shelves. Whatever your how-to topic—from techniques for a meditation practice, a method for inviting more songbirds to your yard, or encouraging an eco-friendly lifestyle—it’s by using great writing skills and telling an engaging story that authors of how-to books can offer value.

The following five steps can help you to simplify the writing process for how-to books and help you to write them in a way that allows today’s readers find value in their pages, and in you as an expert and valued resource.

1. Simplify your writing process.

A how-to book is not a literary novel and shouldn’t try to be. Still, it’s useful to remember that the best way to convey information is to tell a story, rather than doing a data dump. You’re telling the story of how to whatever subject you’re writing about can enhance your readers’ lives in one way or another. Information, wrapped in inspiration, conveys your passion for the subject.

It’s a mental shift to think of a how-to as a story, but a necessary one if you want to capture the attention of readers.

Beginnings are how writers hook readers. I suggest starting your how-to book—and indeed each chapter within it—by offering a high level statement of the problem, challenge or opportunity of your subject. Then, offer your point of view about that as a high-level solution to that problem at the beginning of every chapter. By doing this, you’ll engage your readers from the start.

Notice how I began this article. Just as I’m suggesting for a how-to book, in this article I begin with a high-level statement of the challenge, my point of view on the subject and the high-level solution. Once you’ve set up the issue and your point of view, you have the rest of the pages for offering details. Too many books in this genre start out in the trees (details), rather than in the forest (the big picture). Open with the big picture, and then offer the details.

While you don’t want your writing to feel like a formula—which can feel repetitive and boring—a repeated structure in a how-to for each chapter offers readers a sense of order. Repeated features, like using quotes, having a “try it out” section, or offering a list of links and resources at the end of each chapter or section can offer structure, which readers find comfortable. Determining a pattern for such special features can also help you to abbreviate the process of writing the book.

2. Don’t try to teach every single thing you know.

If you’re writing a how-to book about a topic, one would hope that you have fair knowledge about that topic. Even in book length you’ll likely not have enough space to convey everything you know. What’s more, if you try to write every nuance, example and detail, you’ll have to write an entire set of encyclopedias, rather than an accessible and marketable how-to.

Today’s readers don’t look for encyclopedias. They look for resources and inspiration. That means editing what you know down to what your readers want and need to know, with some surprises and delights along the way. That’s where your good writing skills are needed.

I like to think of selecting the information I want to share in any form as akin to packing for a trip. What are the things I know I must have? What are the items that would make the trip easier, and perhaps more fun? And, what things might I toss in the bag only if I have enough room? Sorting your content into the mustsmights, and truly optionals helps you pare down and resist over packing.

Feedback from beta readers and editors are invaluable at this point. If you leave something out that keeps them from understanding your idea, they’ll let you know. If you’re redundant, or the book is too long, they can let you know that, too. Pack the essentials and the important comfort items, and be selective about those optional luxuries.

3. Modernize for today’s audience.

Not so long ago, a bibliography included almost exclusively references to books and articles. Today, you can offer a more vivid set of resources including recommendations for blogs, vlogs and online videos filmed by others or by you. You can offer TED Talk references, social media sources, and if yours is an ebook, you can offer links to resources you believe are stable and will not be deleted. Of course, your website is another important resource, particularly if there are downloadable resources there that supplement your book. Think beyond books and articles when you’re sharing examples. It will make your book more interactive.

4. Use spellbinders to make the ideas clear and memorable.

Writers of stories, novels and memoirs are accustomed to the age-old instruction, “show, don’t tell.” Simply put, this means that if you’re trying to convey the grief of a character, using action, dialogue and interaction reveals more of the emotional essence than simply saying that the character “felt sad after the loss of her father.”

“Show, don’t tell” works in this genre in another way. A story, metaphor, case example or visual image can “show” an idea you’re conveying more vividly than simply providing a list of information.

I call these devices “spellbinders” because they entrance readers. Tell the story of how you once thought bird watching was the nerdiest hobby ever, then describe the first time you saw a red-tailed hawk. Describe how it made your soul soar, how you got obsessed with birds of prey thereafter or describe the swooning flight. This goes a lot farther toward casting a “spell” than if you just “tell” by saying, “bird watching is fun.”

Offer examples, metaphors, brief stories, sensory details and emotional experiences about your topic. If photography or designed graphics can help, this is where to use them. Dig deep. If you care about your topic, you’ll have spellbinders. If you share them, your readers will care too.

5. Keep your audience front of mind.

On most smartphones there’s a function on the camera that allows you to flip the screen: in one position you can see your own image, on the other you can see the audience. It’s important to remember that a how-to should not be like a selfie, focused only upon the author and his or her knowledge. Instead it’s better to think about the impact of the information, inspiration, vivid details and your colorful writing voice will have on your readers. As you write—and certainly as you edit—I advise flipping the screen. Look at your subject from the vantage of the reader who may learn differently than you do and who may, or may not, be new to your subject matter.

From Page to StageKeeping your reader front of mind will help you to determine the musts, mights and luxury items. It will also help you to determine the tone, style and level of detail you’ll include or edit out. This is another way to employ those beta readers, who represent your target audience, can help you know if you’ve hit the mark.

A great how-to book is a conversation between a reader who wants or needs some information or inspiration, and an author who has some to share. By providing simple structure, modernizing resources and keeping your writing conversational and the needs, wants and especially interests of your readers in mind, your how-to can become an invaluable, and highly buyable, resource to readers.

Posted in Guest Post, Writing Advice.

Betsy Graziani Fasbinder is an award-winning novelist and memoirist as well as a public speaking coach. She now shares her expertise in coaching public speaking in her new book, From Page to Stage: Inspiration, Tools, and Public Speaking Tips for Writers. Find out more at her website.

3
Join the conversation

avatar
2 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Betsy Graziani FasbinderMartha Conway Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
newest oldest most voted
Notify of
Martha Conway

Betsy,
I love this idea of spellbinders (and the name). This is excellent advice and I’m going to use it when I’m writing blog posts. I already have a few ideas … thank you!
-Martha

Betsy Graziani Fasbinder

So glad you found the info helpful. Of course, as a skilled writer, you know all about creating “trances” with your spellbinding storytelling.

trackback

[…] How-Tos? Betsy Graziani Fasbinder has 5 steps to writing better how-to […]