Why Pursue Traditional Publishing? (Are There Enough Good Reasons?)

Today’s guest post is by author Kristen Tsetsi, who is a regular contributor to this site through the 5 On series.


I had beyond-exciting fantasy plans for my latest novel, The Age of the Child, and first among them was that it would not be self-published.

I’ve self-published before. My first novel, Pretty Much True, received agent praise but no takers. As it was explained over the phone by one praising, but non-taking, agent—and by another who said essentially the same thing in a very nice email—the book was literary and I was an unknown. “So hard to market in this climate,” they said. It was because of the agents’ praise that I felt safe to self-publish.

I didn’t try for an agent with my second novel, The Year of Dan Palace, because I’d been disillusioned about the traditional publishing business. (More on that later.) Between the disillusionment period and the completion of The Age of the Child, however, four long years had passed. I’d forgotten the turmoil and was ready to try again.

The fantasy evolved as I wrote and rewrote my query: The book would, first, be Published (capital “P”). It would, consequently, see limitless success. It would make lists. Lists. It would be reviewed in People magazine and the New York Times. One day, I’d wake up to an email from my Editor (capital “E”) telling me—in much the same way Richard Bach found out about the success of Jonathan Livingston Seagull—that The Age of the Child was selling out. Readers were going crazy for it. I was, in fact, rich!

It would be made into a movie. (Of course.)

These are all normal fantasies, I’m sure. But I only really believed one of them. I really, truly believed The Age of the Child would be Published. Not only was it timely, but it wasn’t overtly literary—nor was it likely to be misconstrued as esoteric (as Pretty Much True often was).

“If this one doesn’t make it,” I told my husband over cold beers on a hot summer deck, “then I don’t know what I can write that will.”

If this one doesn’t make it, I told him, I might be unmanageably devastated for a little while.

“Making it,” even just once, was mandatory.

I was first introduced to what it meant to have the “right” approval in an undergraduate literature class. The instructor was discussing the difference between literary and commercial fiction, and I remember that I was annoyed by what I perceived as her high snobbery of elevating one style of fiction over another. (If Nathaniel Hawthorne’s heavy-handed symbolism was “literary,” I thought, I’d take commercial. I’ve since learned that in addition to a complex algorithm measuring sparseness, inventiveness of style, and the plot-to-character ratio, in what way breasts are described—and how long the author has been dead—has much to do with whether fiction qualifies as “literary.”)

The need for the “right” approval was further implied in creative writing workshops. Let me say first that I found the MFA program to be incredibly valuable, personally. While I don’t think any MFA program—no matter where in the Midwest it is located—entitles a writer to bragging rights, I do think it can be helpful for those who might otherwise lack the motivation to write something to completion. Paying tuition for time to do nothing but write can be inspiring. It’s also creatively energizing to sit in a room full of other writers who like to talk about writing. On a more professional level, the workshop environment introduces writers to critiques and criticisms alike and (ideally) trains them to know which comments to apply and which to ignore, and to seriously consider them all. But there’s also an underlying nod to the value of being Published.

Since workshops center around the short story, one’s target (should one desire to Publish) should be a literary journal (print!). It wasn’t stated, but understood. Just as it was understood, but not stated, that for anyone who hoped to have a novel read by the public, Publishing was the goal. Not self-publishing.

We didn’t discuss self-publishing. Virginia Woolf wasn’t “self-published”; she, with her husband, “created a publishing press.” (Cool then, not cool now. Or maybe only cool if you’re Virginia Woolf.)

Which is why I really, really wanted The Age of the Child to be Published: so I could say, “See?” and pop my collar. “I’m legit. I’m validated.”

While sending out queries, I continued to entertain post-publication fantasies. However, they were increasingly overshadowed by nightmares. Nightmares made possible by real-life stories shared online by writers who’d had nightmare experiences in Publishing.

Russell Rowland,* author of Fifty-Six Counties, posted on his (public) Facebook page:

Fourteen years ago […] I listened to the advice of an editor and agent and turned down a very nice offer from Harpercollins for my second novel. The editor said he thought he could get me a better deal once the book was finished. […] My editor left before I finished the new book, and the new editor, who had no idea who I was, rejected the novel.[…] I finally got another chance to send [HarperCollins] a new novel […].I’ve been a nervous wreck wondering whether I will finally have a chance to redeem myself.

Friday I learned that no, I will not have that opportunity. […] I still feel incredibly fortunate to have five books published. And I will find a home for this one as well. But with a few exceptions, most of us are scrambling around like street urchins trying to find a few scraps. And eventually you realize that it’s probably what keeps you going. It’s motivation. But it’s sometimes hard on the old heart.

Essayist, journalist, and literary critic Anjali Enjeti writes in “Why I’m Still Trying to Get a Book Deal After 10 Years” (The Atlantic):

[A]fter 16 years of writing books and 10 years of failing to find a publisher, why do I keep trying? I ask myself this every day. […] Some of my resolve to get published stems from my ego. […] Another part of me craves having a visceral connection to an audience; it’s isolating to keep these stories to myself, to experience them alone. […]

Enjeti addresses the possibility of self-publishing, which she says:

… can be a popular and accessible option for writers who wish to bypass the traditional route altogether. But while there are some wild success stories in self-publishing […] I’ve yet to meet an author who felt their self-published literary novel or memoir generated enough sales to make up for the amount of time and money spent marketing them.

Enjeti goes on to tell the stories of other writers who have Publishing stories of woe:

  • Contributing Poets & Writers editor Michael Bourne, whose “second book got him an agent, who then couldn’t sell the work to a publisher.” She quotes Bourne as saying, “I’m fairly confident my work will get published eventually, but if it doesn’t, it won’t kill me. I’m still going to write.”
  • Retired pediatrician Bettye Kearse, whose acquiring editor was fired after sending her a publishing contract for her nonfiction book. “That experience was the worst, to get so close, then to end up with nothing,” Kearse is quoted as saying.

In an interview I conducted with Cruel, Beautiful World author Caroline Leavitt, I asked her why she’d said she would put a (hypothetically) rejected manuscript in a drawer with so many options available.

“Because a lot of wonderful books sit in drawers,” she replied.

Too many good writers attempt or navigate the traditional route, and then give up on their books completely if, for example, the hard-to-find accepting agent quits, or the hard-to-find accepting editor at a publishing house leaves his or her job, killing the deal. “It’ll never happen for me, I guess,” the writers think, and they bury—forever!—the perfectly good manuscript in a computer, the file name an epitaph reading, “Traditional or Death.” I feel genuinely sad for the readers who might never get the opportunity to enjoy what each of those writers has to offer.

It also makes me feel anxious, rather than hopeful, to read a writer’s success story about finding a publisher after five, ten, fifteen years of trying. Do you know what can happen to a person in ten years? Death. And no one will read you if you die before you release your writing. That, I can tell you. Believe me.

I wondered after sending another query letter, was I so desperate for professional validation (not a motivating factor I’m assigning to anyone but myself) that I would wait a decade for someone to decide the timing was right, or that I’d finally written something they could connect with on a personal level and market easily?

There were other things to consider besides lifelong rejection or death-before-potential-acceptance. I could get an agent, and the agent could want me to change the novel into something completely different to make it more “marketable.”

I received a request like this from an agent I once had, the push to “write for the Editor” vs. “write the best story you can write”—not always the same if you have a strong, personal vision—which killed my writing mojo for two years while I was lost in a writer-identity crisis so powerful I almost gave up writing completely. This led to the self-publication of Dan Palace.

Another nightmare: I’d get a publisher, but they’d design a cover I hated (something pink).

I thought about the reasons I’d written The Age of the Child. Well, one reason, really. To reach readers. I thought about the above authors who would let their hard work—which they know is “good enough” according to the industry because someone in that industry said, “Yes, I’ll represent/publish you”—sit unread in a drawer.

I got angry. Why should I, why should any experienced writer, as Rowland so vividly painted it, scramble around “like street urchins trying to find a few scraps”?

Well, because.

“Self-publishing is for literary heroes and literary hacks alike, and probably always will be,” reads one Poets & Writers article on self-publishing.

“Hacks.”

This is not a word you see used in conversations about those who are Published. Isn’t the assessment—“for literary heroes and literary hacks”—also true of traditional publishing, though? (Tell me you haven’t read a Published book that made your eyes a little screwy.)

The same P&W article asserts, “Dreams of fame and fortune are the trademark of a writer ill prepared to self-publish.”

Well, okay, but are they not also the trademark of a writer ill prepared to Publish? Of the thousands of books in any Barnes & Noble, aren’t ten—maybe twenty—of the authors rich and famous thanks to the publication of their novels? (A former instructor of mine published with Little, Brown. He’s a beautiful writer. You probably haven’t heard of him.)

With all that in mind, I continued sending queries. I still really wanted to check that “Published” box just once. I also continued to ask myself, “But WHY?”

Published or self-published doesn’t determine the value of the writing, after all. The text of The Martian didn’t go from “Oy, nothin’ but crap from some hack thumbin’ his nose at the system!” as a self-published novel to “Genius! The writing is tremendous, truly tremendous, I say,” once it was Published.

“What about the marketing and money and future potential?” you ask.

That I’d make a living off the book was unlikely, because who knows what goes viral and why? That I’d get out of doing my own marketing was also unlikely.

Still, I sent more queries.

Then, one day, I learned of a novel publishing next year that uses as its catalyst a scenario similar to my own catalyst. I was pretty sure that as vastly different as our stories and characters are, no agent, no publisher would accept my novel as it was, considering that scenario similarity.

It was over. I would have to self-publish. Again.

Age of the ChildAfter thirty seconds of swearing, I discovered I wasn’t devastated.

I was excited.

Within a day, I’d chosen my book cover. It has a little bit of purple, but no pink.


* Russell Rowland has since shared on Facebook, “I have two finished novels, and thankfully I have kind, generous, talented friends in the world of ‘small’ publishing who are willing to help me get them out into the world.”

Posted in Getting Published, Guest Post.
Kristen Tsetsi

Kristen Tsetsi

Kristen Tsetsi is the author of The Age of the Child, which imagines a Citizen Amendment ban on all forms of birth control–and the ban’s consequences. She has been an adjunct English professor, a daily news reporter and feature writer, a cab driver, an instructor of expressive writing, play writing, and screenwriting, and editor of the literary journal American Fiction (New Rivers Press). She lives in Connecticut with one husband, three cats, and one dog.

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28 Comments on "Why Pursue Traditional Publishing? (Are There Enough Good Reasons?)"

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Philippa Rees
As someone for whom ‘Death’ is an increasing likelihood , reading this was salutary (as well as enjoyable!) So, likewise, the imminent decision to continue to self publish, and to continue to fail to find readers but also to continue to make no concessions on ‘commercial’ or marketable and to design my own covers. If one is going to fail, one might as well fail with full responsibility, rather than limp away axed by things you should never have agreed to! I FAILED BUT DID IT MY WAY?…and I kept writing. Has to suffice, and the last may yet keep… Read more »
Mitchell Toews

Yes, Philippa. With death occupying every third thought–some say–unless you are a child or an otter, chickadee, or a TV evangelist it is best to giddee-yup. Also, the one good jacket-worthy photo I have will soon exceed what is proper in civil society to claim as ‘recent’.

Philippa Rees

On the subject of jacket-worthy covers I do not see why, if one is encouraged to write fiction, (Based as we know on memory and encounters) one should not have equal liberty with the photos! They may not be recent, but they may be more appropriate to memory!

As to civil society, pray tell, where is it?

Anne
I have self-published four novels without a single regret, even though I’ve made no money doing it. I’m reasonably sure I would never have gotten a traditional publishing contract, a fact which my father still bemoans (“When are you going to find yourself a real publisher?”). The fact is: my books are too quirky and unusual to attract enough buyers to interest a traditional publisher, who has staff salaries and other overhead to cover. They ignore you or micromanage you, mainly because they need to earn a living, and I can’t really blame them for that. After a miserable year… Read more »
Barbara

Excellent article. Let the snobs be snobs, write the best book you can and get it out there!

Deanna Cabinian

Great blog post. I have continued to pursue a traditional book contract because of a need for “validation,” but lately I’m wondering if it even matters anymore. Over the last year I’ve realized reaching readers is most important – doesn’t matter how.

Dianna Winget

Thank you for sharing your story! As a traditionally pubbed author of two novels, I can tell you that it was a big ego boost for sure. But publishing is a very unusual industry in that getting your foot in the door is no guarantee of continued success. Each book seems to be a whole new struggle, and I can certainly understand the growing appeal of self-publishing. It’s nice to have options.

Ace Parks

A dream for all, I’m sure!
I’ve certainly spent hours upon hours fantasizing and panicking about the potential of traditional publishing.
I do, however, concede that my main focus (Tiger’s Eye, probably to be renamed Deadly Summonings) will likely be self-published, in the end.
Demon’s Run, however, a YA novel, I still dream of pitching to an agent and seeing it on bookstore shelves.
Fingers crossed people.
We will make it… one day…

Alex Vorkov

Demon’s Run is a killer title. That should get you part of the way there.

George Anderson
Maybe writers should prioritize publishing paths for every new novel according to a contingency plan? It should be based on your fundamental goals. First… why pursue publication, whether self or traditional? Possible answers: –To make money (how much? Enough to live on? Enough to publish the next book?) –To become famous (why? Why does that matter? Famous to whom? The internet has caused the proliferation of tribes.) –To reach a defined target audience who likes the kind of thing you write (how defined? Does the audience exist? Where do they hang out online? Are you active there? Do you like… Read more »
Harald Johnson

Solid advice, George. And I like that you leave your Xmas lights up all year!

Peter St John

Oh, how I feel for you, Jane.

Jane Friedman

No need to feel for me – feel for Kristen! Her post. 🙂

Kristen Tsetsi
Thank you, Peter. But when what could go wrong has the potential to make someone regret achieving a milestone, I’d rather have no regrets and control every aspect of my own “art” (as someone might have sole creative control over their painting as well as the frame and the street corner they sell it on). It’s much less frustrating to only have yourself to blame. There’s also something to be said for being solely responsible if / when readers enjoy it, too. (“Solely” used loosely, as I did receive and implement feedback from several insightful early readers. But I never… Read more »
Alex Vorkov
I self-published my post-apocalypse novel as an e-book, which luckily got discovered by a small press and repackaged in digital and paperback form. I’d self-publish again if necessary (as one of the other commenters here said, each new manuscript is another battle), but even a boutique publisher has many resources I don’t. They gave me a much better cover than I could have afforded on my own, and the expense of typesetting and printing the paperback would have been a non-starter for me. Somewhere between self-publishing and being represented by a superstar agent lies the potential of seeing your work… Read more »
Ernie Zelinski

As an author whose books (mainly self-published) have sold over 960,000 copies, I would take a traditional publishing deal for the right project. This is true even though I have no problem getting distribution through well-known distributors in both the US and Canada and generally make three times as much money self-publishing vs having a traditional publisher publish my book.

Kristen Tsetsi

Ernie, congratulations on your self-made success! I’m curious – what would the right project be?

Star Ostgard
There’s an awful lot of “it’s really just snobbery” implied in this article. My number one reason for not self-publishing has nothing to do with snobbery or some misplaced idea of “acceptance”. It has to do with my not wanting to be a publisher. Just because I can write does not mean I know all about book covers. It doesn’t mean I know all about marketing and distribution – or even finding the right company to get the book formatted for publishing! And how to get paid and paying taxes? OMG. And I definitely don’t want to spend time and… Read more »
Rachel McCollin
Your final comments really rang true with me. I spent years working on my first book, then started the submissions round only to have it rejected repeatedly. So I started on the second. When an agent expressed interest in the second (and I learned from writing it that the writing in the first just wasn’t all that good), I realised that I didn’t actually want to go through all that Publishing entails. Deciding to self-publish was incredibly liberating for me as it means I can just get on with what I want to do – writing my books which are… Read more »
Harald Johnson

Yep. For me, it’s all about control. And with Big Publishing, you don’t have it. I know, I’ve been there. Good luck with your new book, Rachel!

Rick George

I admire your perseverance and also the courage you demonstrate in relating your journey to Publish. It inspires me. Thank you for sharing it.

Dale Ivan Smith
I’m a happily self-published author with four novels out so far (plus a prequel novella) and love the path I’ve taken. I have author friends who are also self-published, and others who are traditionally published. Both paths have challenges, some distinct from the other path, some the same. One of self-publishing biggest challenges, finding readers, is also one of it’s biggest opportunities. I love meeting this challenge. The important thing IMHO is to embrace your process and your opportunities, and to have goals—what do you want from the publishing path you’ve chosen? My initial goals two years ago when I… Read more »
Steven M. Moore
I’ve heard similar stories many times and I’ve lived it myself. Why did I traditionally publish my last book? When I started trying to publish my stories more than ten years ago, I received over 1000 rejections, some coming after an agent sat on a MS for months, others via form letters and emails, the nicest of them saying something like “I just can’t be enthusiastic about this project.” Yet I traditionally published my last mystery/thriller. My main reason was maybe a bit different: After over twenty books, I was tired of financing the up-front costs, onerous in my case… Read more »
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Claudine Giovannoni
Hi Kristen, I read your writing with pleasure, sharing different emotions. I’ve never done self-publishing so I cannot bring my experience. I have always published with publishers, but I did not do it searching fame or money, I did it for the pleasure of sharing my stories with other people. In a world where everything seems to “start for the tangent” (a tipical Italian expression), the possibility of writing something that belongs to you, intimately, perhaps connected to a dream… is a kind of profound happiness. When I write I always have my cats with me, many times I take… Read more »