Traditional authorship focuses on the traditional publication of books or articles, with everything else viewed as ancillary. This is very narrow or limited thinking when considering how many ways a message or story can be spread in today’s tech-driven world.
How can your story or message be adapted, expanded, or shared across a variety of media?
Think broadly about your strengths to reach and engage with readers across a variety of channels.
The future of reading does not equal the future of print. Don’t limit yourself to books/articles/text. Consider how you can offer diverse experiences.
Diverse experiences might involve:
Podcast / audio
Screencasts, webinars, and online tutorials
In-person events or experiences
Online education and curriculum
Websites and blogs
Electronic newsletters and serials
Mobile and tablet applications
How do people typically or conventionally experience your writing or teaching?
Where and when do they typically experience it or consume it?
Could your work be adapted into mediums that are more convenient or powerful for your readers?
What kind of interaction or customization is possible?
How could your content be amplified or expanded online?
Video & audio
YouTube is the No. 2 search engine. Think about that for a minute. Nearly all major companies have their own branded channel on YouTube. You can too.
Most people will not watch a video more than a few minutes long. For long videos, provide timestamps of when certain questions/issues are discussed.
Anyone can distribute a podcast for free via iTunes. Consider: There are many people in this world who consume their content strictly via audio (due to a long commute and/or active lifestyle).
The world’s information is doubling every two years. Sometimes, it’s better when we avoid adding to the noise, and instead make sense of what already exists.
Kevin Sablan: “Curation is not simply the act of collecting disparate items and sloppily slopping theme together.”
Curation is a service. It provides context and analysis, and helps people discover things they might not have found on their own. It should probably save people’s time, or otherwise entertain and delight.
Everyone is a curator to some extent. Think about what you choose to post on Facebook or share on Twitter. You’re making selections for a specific audience.
Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.
In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.
Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.