The Reader Must Want to Know What Happens Next

Wired for Story by Lisa Cron

Today’s post is excerpted from Wired for Story by Lisa Cron, just released from Ten Speed Press.

We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. Simply put, the brain constantly seeks meaning from all the input thrown at it, yanks out what’s important for our survival on a need-to-know basis, and tells us a story about it, based on what it knows of our past experience with it, how we feel about it, and how it might affect us. Rather than recording everything on a first-come, first-served basis, our brain casts us as “the protagonist” and then edits our experience with cinema-like precision, creating logical interrelations, mapping connections between memories, ideas, and events for future reference.

Story is the language of experience, whether it’s ours, someone else’s, or that of fictional characters. Other people’s stories are as important as the stories we tell ourselves. Because if all we ever had to go on was our own experience, we wouldn’t make it out of onesies.

So, What Is a Story?

Contrary to what many people think, a story is not just something that happens. If that were true, we could all cancel the cable, lug our Barcaloungers onto the front lawn, and be utterly entertained, 24/7, just watching the world go by. It would be idyllic for about ten minutes. Then we’d be climbing the walls, if only there were walls on the front lawn.

A story isn’t simply something that happens to someone, either. If it were, we’d be utterly enthralled reading a stranger’s earnestly rendered, heartfelt journal chronicling every trip she took to the grocery store, ever—and we’re not.

A story isn’t even something dramatic that happens to someone. Would you stay up all night reading about how bloodthirsty Gladiator A chased cutthroat Gladiator B around a dusty old arena for two hundred pages? I’m thinking no.

So what is a story? A story is how what happens affects someone who is trying to achieve what turns out to be a difficult goal, and how he or she changes as a result. Breaking it down in the soothingly familiar parlance of the writing world, this translates to

  • “What happens” is the plot.
  • “Someone” is the protagonist.
  • The “goal” is what’s known as the story question.
  • And “how he or she changes” is what the story itself is actually about.

As counterintuitive as it may sound, a story is not about the plot or even what happens in it. Stories are about how we, rather than the world around us, change. They grab us only when they allow us to experience how it would feel to navigate the plot. Thus story, as we’ll see throughout, is an internal journey, not an external one.

All the elements of a story are anchored in this very simple premise, and they work in unison to create what appears to the reader as reality, only sharper, clearer, and far more entertaining, because stories do what our cognitive unconscious does: filter out everything that would distract us from the situation at hand. In fact, stories do it better, because while in real life it’s nearly impossible to filter out all the annoying little interruptions—like leaky faucets, dithering bosses, and cranky spouses—a story can tune them out entirely as it focuses in on the task at hand: What does your protagonist have to confront in order to solve the problem you’ve so cleverly set up for her? And that problem is what the reader is going to be hunting for from the get-go, because it’s going to define everything that happens from the first sentence on.

Questions to ask yourself

  • Do we know whose story it is? There must be someone through whose eyes we are viewing the world we’ve been plunked into—aka the protagonist. Think of your protagonist as the reader’s surrogate in the world that you, the writer, are creating.
  • Is something happening, beginning on the first page? Don’t just set the stage for later conflict. Jump right in with something that will affect the protagonist and so make the reader hungry to find out what the consequence will be. After all, unless something is already happening, how can we want to know what happens next?
  • Is there conflict in what’s happening? Will the conflict have a direct impact on the protagonist’s quest, even though your reader might not yet know what that quest is?
  • Is something at stake on the first page? And, as important, is your reader aware of what it is?
  • Is there a sense that “all is not as it seems”? This is especially important if the protagonist isn’t introduced in the first few pages, in which case it pays to ask: Is there a growing sense of focused foreboding that’ll keep the reader hooked until the protagonist appears in the not-too-distant future?
  • Can we glimpse enough of the “big picture” to have that all-important yardstick? It’s the “big picture” that gives readers perspective and conveys the point of each scene, enabling them to add things up. If we don’t know where the story is going, how can we tell if it’s moving at all?

If you enjoyed this excerpt, then you’ll love Wired for Story. Chapters cover the basics elements of fiction, such as protagonist development, conflict development, and story structure. Click here to read more about the book at Amazon.

Reprinted with permission from Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron © 2012. Published by Ten Speed Press, an imprint of the Crown Publishing Group.

Posted in Guest Post, Writing Advice and tagged , .

Lisa Cron spent a decade in publishing, first at W.W. Norton in New York, then at John Muir Publications in Santa Fe, NM, before turning to TV. She’s worked on shows for Fox, Bravo and Miramax, and has been supervising producer on shows for Court TV and Showtime. She’s been a story consultant for Warner Brothers and the William Morris Agency in NYC, and for Village Roadshow, Icon, The Don Buchwald Agency and others in LA. For years she’s worked one-on-one with writers, producers and agents developing book and movie projects. Lisa has also been a literary agent and for the past five years, an instructor in the UCLA Extension Writers’ Program, where she currently teaches.

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Link Feast For Writers, vol. 16 | Reetta Raitanen's BlogWeekend Grab Bag – From Writing Tips to Batman Spa (and some Firefly) « Angela QuarlesFriday Features #13 | Yesenia VargasThe Reader Must Want to Know What Happens Next | The Funnily Enough | Scoop.itHeather Recent comment authors

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Ed Cyzewski

Great, practical advice Lisa. I think part of what stories tap into is that desire to change or to become better that we all share.

Lisa Cron

Thanks so much Ed! I couldn’t agree with you more!


Those are some really great questions to be asking ourselves when we’re writing and editing our manuscripts. Thanks for sharing Jane 🙂


Fabulous! Going to place the order at my local indie bookstore. Thank you, Jane and Lisa.

Lisa Cron

Thanks, Sarah! And here’s to local indie bookstores everywhere — mine closed down a couple of years ago, and it was heartbreaking. I’m so glad that’s where you head for books. Yes!

Colleen Walsh Fong
Colleen Walsh Fong

Although I’ve heard all of this before, the way you have said it finally made my synapses snap to attention. I’ve just bought the book via my Kindle and can’t wait to start tuning up my manuscript. Thank you!

Lisa Cron

Synapses snapping to attention is such a great feeling, isn’t it? The thrill of the “aha” moment. I’m the same way, I’ll hear something ten thousand times, and then all of a sudden, the clouds part, and bingo, ten thousand and one nails it! Good luck tuning up your manuscript.

Becky Doughty

Jane – I’m doing my first “real” edit so this is very timely. Thanks for pulling this out of Lisa’s book (and thank you, Lisa, for putting it in your book!) and sharing it with us today!

Lisa Cron

Thanks, Becky! Good luck with your edit. Just knowing how important editing is (after all, there’s no writing, just rewriting), puts you miles ahead of the game.

Today WIRED FOR STORY is Published! | Wired for Story

[…] Today there’s an excerpt from the book on Jane Friedman’s ever fabulous site, Being Human at Electric Speed: Exploring What it Means to be a Writer in the Digital Age […]


[…] The Reader Must Want to Know What Happens Next, Jane Friedman (@JaneFriedman) gives us an excerpt from Lisa Cron’s (@LisaCron) book Wired […]

Ryan Casey

Thanks for a great post Jane and Lisa. Looking forward to checking out the full book. 🙂

Susan Scott
Susan Scott

valuable advice indeed thank you very much!


[…] can read an excerpt of Lisa’s book on Jane Friedman’s blog or check out her Q&A with John Magnet Bell on Start Your Novel. For more information about Lisa […]


Very telling. I just had a conversation last night about Steve Jobs. A friend was saying that when asked questions he would often pause and then answer in the form a story bc stories are more easily understood. My immediate response was, “Like Jesus!” because my brain made an instant connection to the parables of the Bible, and my brain made an instant connection to that story from the first sentence of this post. Also reminds me of an essay I read by Robert Penn Warren on why people read fiction, in which he says something to the effect of… Read more »


[…] Contrary to what many people think, a story is not just something that happens. If that were true, we could all cancel the cable, lug our Barcaloungers onto the front lawn, and be utterly entertained, 24/7, just watching the world go by. It would be idyllic for about ten minutes. Then we’d be climbing the walls, if only there were walls on the front lawn.  […]

Friday Features #13 | Yesenia Vargas

[…] The Reader Must Want to Know What Happens Next by Lisa Cron at Jane Friedman […]


[…] Jane Friedman says The Reader Must Want to Know What Happens Next […]


[…] The Reader Must Want To Know What Happens Next by Lisa Cron […]