The Author Website: Your Central Marketing Hub

Writer Unboxed

Earlier this week, I wrote a column for Writer Unboxed, where I discussed the primary function and value of an author website, which is marketing related.

Yet many authors ask me questions that indicate they plan to focus on their website as a publishing tool—and they wonder if that’s OK. My response:

Sure, posting content you own at your website is OK. But why do it?

What do you gain by posting your book, in part or in its entirety, on your website?

How will anyone know it’s there?

Why will anyone want to read it on your website?

What are you trying to accomplish by putting it on your site and not publishing it through the biggest retailer of ebooks (Amazon)?

Read the full column over at Writer Unboxed, where there’s already an active discussion in the comments.

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Posted in Marketing & Promotion and tagged , , .

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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