The Author Website: Your Central Marketing Hub

Writer Unboxed

Earlier this week, I wrote a column for Writer Unboxed, where I discussed the primary function and value of an author website, which is marketing related.

Yet many authors ask me questions that indicate they plan to focus on their website as a publishing tool—and they wonder if that’s OK. My response:

Sure, posting content you own at your website is OK. But why do it?

What do you gain by posting your book, in part or in its entirety, on your website?

How will anyone know it’s there?

Why will anyone want to read it on your website?

What are you trying to accomplish by putting it on your site and not publishing it through the biggest retailer of ebooks (Amazon)?

Read the full column over at Writer Unboxed, where there’s already an active discussion in the comments.

Share on:
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 Comment
newest most voted
Inline Feedbacks
View all comments