Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use
When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Not Sure How to Approach Social Media? CARE about Your Readers
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Using Twitter to Make Powerful Connections as a Creative Professional
Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
How to Be Active on Social Media without Losing Your Mind
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
Why You Should Join All Social Media Networks
I think it's fair to say that most of us are not looking to add more social media activity to our lives.
Storytelling Across Media: Q&A with Agent Laurie McLean
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
5 On: Patrick Walsh
Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
Overcoming My Fear of Twitter
Chris Jane, who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse.
Engaging Audiences through Twitter in 15 Minutes a Day
Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
Beware of One-Size-Fits-All Advice for Social Media
Be careful before applying someone else's social media advice to your situation.
What Marketing Support Looks Like at a Big 5 Publisher
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
My 5 Philosophies of Social Media
If you need a place to start, then focus on talking about or posting about others you admire.
2 Easy Ways to Measure the Impact of Your Social Media Use
Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)
Note from Jane: Today's guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should
Build a Better Author Bio for Twitter
Before you decide to follow someone on Twitter, what's the first thing you look at? Probably the bio. Let's assume
How One Introverted Author Successfully Markets His Work
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,