When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
Chris Jane, who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse.
Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
Be careful before applying someone else’s social media advice to your situation.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
If you need a place to start, then focus on talking about or posting about others you admire.
Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell stories of using Twitter or Facebook or whatever the flavor of […]
Before you decide to follow someone on Twitter, what’s the first thing you look at? Probably the bio. Let’s assume you’re on Twitter because it’s part of your author platform—whether you’re in relaxed mode or professional mode. Have you written a bio that’s likely to attract followers or turn them away? Let’s look at four […]
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]