social media follower count

Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use

When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
A laptop computer featuring an image of a handshake on the screen

How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)

Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Hands forming a heart symbol over a keyboard

Not Sure How to Approach Social Media? CARE about Your Readers

Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
a sunflower with two bumblebees in its center

Using Twitter to Make Powerful Connections as a Creative Professional

Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
Various social media app icons depicted on a phone screen

How to Be Active on Social Media without Losing Your Mind

Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
social media for writers

Why You Should Join All Social Media Networks

I think it's fair to say that most of us are not looking to add more social media activity to our lives.
Simon Curtis 8 Bit heart

Storytelling Across Media: Q&A with Agent Laurie McLean

Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Patrick Walsh

5 On: Patrick Walsh

Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
A flock of birds in the sky

Overcoming My Fear of Twitter

Chris Jane, who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse.
by Pauleon Tan / Flickr

Engaging Audiences through Twitter in 15 Minutes a Day

Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
I Heart Social Media

Beware of One-Size-Fits-All Advice for Social Media

Be careful before applying someone else's social media advice to your situation.
What Marketing Support Looks Like at a Big 5 Publisher

What Marketing Support Looks Like at a Big 5 Publisher

Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
by Niklas Wikström

My 5 Philosophies of Social Media

If you need a place to start, then focus on talking about or posting about others you admire.

2 Easy Ways to Measure the Impact of Your Social Media Use

Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)

7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)

Note from Jane: Today's guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should
Jane's Twitter bio

Build a Better Author Bio for Twitter

Before you decide to follow someone on Twitter, what's the first thing you look at? Probably the bio. Let's assume
Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,