So You’re an Author Without a Social Media Presence: Now What?
Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
Tag Archives: social media marketing
Book Marketing Resources for Authors: The Best of 2016
Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
How to Use Reddit to Market Your Books (Carefully)
Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
Getting Ready to Launch a Book? Start with These 5 Questions
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Not Sure How to Approach Social Media? CARE about Your Readers
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
When Less Is More on Social Media
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
A Former Book Publicist’s Advice to Traditionally Published Authors
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Best Practices for Author Facebook Pages and Groups
Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
5 On: Elisa Lorello
In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.