How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
This post was first published in 2012 and is regularly updated. First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can […]
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
I received the following question from Jan O’Hara: I have a dilemma to sort out about author names. These are the issues: 1. Depending upon the blogging platform I’m using, it variously codes my name as OHara, O’Hara, O\Hara, or Hara. 2. Twitter does not recognize apostrophes. To cope, I’m using the handle @jan_ohara. In essence, […]