How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
I’m teaching a 90-minute class on how to be a more effective in your online writing, and how to grow your audience and traffic over the long term.
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]
I received the following question from Jan O’Hara: I have a dilemma to sort out about author names. These are the issues: 1. Depending upon the blogging platform I’m using, it variously codes my name as OHara, O’Hara, O\Hara, or Hara. 2. Twitter does not recognize apostrophes. To cope, I’m using the handle @jan_ohara. In essence, […]