How to Start Blogging: A Definitive Guide for Authors
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
Tag Archives: SEO
New Class From Jane: Online Writing and SEO
I’m teaching a 90-minute class on how to be a more effective in your online writing, and how to grow your audience and traffic over the long term.
3 Ways to Improve Your Author Website Today
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
10 Ways to Build Long-Lasting Traffic to Your Author Website or Blog
First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]
When to Modify Your Name Due to SEO Concerns
I received the following question from Jan O’Hara: I have a dilemma to sort out about author names. These are the issues: 1. Depending upon the blogging platform I’m using, it variously codes my name as OHara, O’Hara, O\Hara, or Hara. 2. Twitter does not recognize apostrophes. To cope, I’m using the handle @jan_ohara. In essence, […]