SEO

How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.

This post was first published in 2012 and is regularly updated. First things first: an author's website, whether it gets

To maximize the effectiveness of your author website, it's necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.

I received the following question from Jan O'Hara: I have a dilemma to sort out about author names. These are the