Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist's point of view.
It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.