publicists
How to Save Money and Do Online Book Publicity Yourself
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
A Former Book Publicist’s Advice to Traditionally Published Authors
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist's point of view.
Book Marketing 101
It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.