Marketing FOMO is more debilitating than distracting—and if you suffer from marketing FOMO, your marketing tasks will never be done.
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
Author and editor Jessica Strawser offers guidance on how to write through illness, grief, and other major life events.
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
Be careful before applying someone else’s social media advice to your situation.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
If you need a place to start, then focus on talking about or posting about others you admire.
I was delighted to be a guest on Stephen Campbell’s podcast, The Author Biz.
This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.
Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
What does it take to launch a new website and online community? A Q&A with author and entrepreneur Alexis Grant.
Is social media a waste of time for writers? Is it possible, in the end, to just focus on writing?
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]
If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]
It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]