5 Steps to Kick Your Marketing FOMO to the Curb
Marketing FOMO is more debilitating than distracting—and if you suffer from marketing FOMO, your marketing tasks will never be done.
Book Marketing Resources for Authors: The Best of 2016
Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
How to Get 10,000 Visits to Your Blog in One Day with No Platform
Getting traction for your online presence—especially a new blog—can feel like an impossible task when you're an unknown writer. But it can be done.
How to Run Short-Term Social Media Campaigns
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
Thinking of Running a Facebook Ad? Proceed with Caution
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
Not Sure How to Approach Social Media? CARE about Your Readers
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
How to Be Active on Social Media without Losing Your Mind
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
When Less Is More on Social Media
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
The Pros and Cons of Using a Facebook Profile But Not an Official Page
Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
5 On: Patrick Walsh
Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
Best Practices for Author Facebook Pages and Groups
Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
5 On: Elisa Lorello
In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.
How to Use Facebook Contests & Giveaways to Build a Fan Base
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
3 Reasons Why a Facebook Page Can’t Replace an Author Website
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here's why.
5 Principles for Using Facebook
It's difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to