email subscriptions

Kirsten Oliphant discusses various ways to grow your email subscriber list.

Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.

The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.

If you have a blog, you should offer visitors a way to subscribe to new posts via e-mail. This means