New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.
When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
Eddie Wright discusses artistic collaboration, why he adapted his novella into a graphic novel, marketing straight fiction vs. marketing comics, and more.
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.