book marketing

New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.

When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.

Author Elizabeth Marro discusses literary vs. commercial fiction and what she learned from the sale and marketing of her first novel.

Author and editor Yi Shun Lai discusses writing for the J. Peterman catalog, common problems she sees in short fiction and short nonfiction, why she decided to start writing about being Asian, and more in this 5 On interview.

The visionary independent publisher discusses how to make money from writing, why books are not culture, and why it isn’t Amazon’s fault.

How do you build an online platform when you don't have advice or ready-to-go insights (and don't like offering either)?