Last month, author Harry Bingham and I launched an author survey to explore the experiences and current leanings of traditionally published authors in the English language. The Bookseller in the UK originally reported on the survey here; it can catch you up on what we hoped to accomplish with this effort. So the results are now in. We received 812 responses; you can view […]
Robert Kroese reveals the process that allows him to write up to three books per year, and how authors can increase their sales potential.
Learn how to improve the description of your book, and improve its metadata, when using Amazon KDP.
If you need a place to start, then focus on talking about or posting about others you admire.
A group of literary authors have launched a limited edition box set of novels. How did they make the collaboration work?
Working with a small press is an option many authors never consider. It’s the shadowy middle ground between self-pub and a Big Five contract.
BookBaby founder Brian Felsen discusses the push against the gatekeeper and the prevailing belief that not being on top is synonymous with being a “loser.”
You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.
Full-time author and speaker Scott Berkun discusses his book marketing experiences as both a traditionally published author and self-published author.
Author Kathleen M. Rodgers discusses her approach to writing and reading, her self-promotion philosophy, and why she won’t self-publish.
Giving away your work isn’t a problem if you’ve developed a strategy around it, and know how to turn new readers into fans.
Author and editor Victoria Zackheim discusses (among other things) the art of marketing when published by a press with a limited budget and the keys to successful personal essays.
Nielsen offers specific figures on how ebook sales have affected print sales in adult fiction, adult nonfiction, and juvenile categories.
In a 30-minute video interview, I discuss the basics of author platform.
I was delighted to be a guest on Stephen Campbell’s podcast, The Author Biz.
This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.
Note from Jane: Today’s guest post is by Anne Pfeffer (@AnnePfeffer1), an author of several YA and new adult novels. As the author of three indie novels, I was looking for ways to expand my base of readers. This blog’s very own Jane Friedman suggested that I try Wattpad, an online writing community where authors post […]
Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell stories of using Twitter or Facebook or whatever the flavor of […]
The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]
The Fall 2014 issue of Scratch is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about how you shouldn’t be […]
Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]
Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]
Table of Contents They Three Queens of Orient Were Hope and Fear #1: Visibility Hope and Fear #2: Literary Fiction Hope and Fear #3: Rest They Three Queens of Orient Were If they’d been guys, they’d never have made it to the Nativity. Once the OnStar of David navigation system got behind a few clouds […]
A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
Best Business Advice for Writers (Sept 2013): a monthly link round-up where I share the best online articles focused on the business of writing and publishing.
A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.
Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.
Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing.
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
In Writing on the Ether at JaneFriedman.com, Porter Anderson looks at allegations of bullying in the book-recommendations community in a larger context.
Table of Contents Looking for the “Comp”-etitive Edge Marketing: Not Just for Companies Anymore Wait. Who Wrote That? Looking for the “Comp”-etitive Edge Books are books but they are also containers of ideas, worlds, beliefs, philosophies, attitudes, world-views, etc. So far, so good, right? Even though I’ve hit you with the m-word here—oh, no, marketing!—we’re […]
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
In Writing on the Ether at Jane Friedman.com, Porter Anderson looks on the comparative dynamics of literary fiction in the marketplace, amid discussions of Twitter’s effectiveness for authors.
Table of Contents Should Authors Stop Linking to Amazon? Timing, and Interdependence Chewing Each Other’s Legs Off Mr. Smith Goes to Town “Don’t Link to Amazon.” But She Does It. Should Authors Stop Linking to Amazon? I feel angry that these authors, unthinkingly or by design, have chosen to support Amazon, W H Smith or […]
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here’s why.
How many authors do you know who seem more renowned among their peers than readers—not because these “thriving ink-slingers” (Michael Deacon) are writing books only other authors could love, but because their output seems to focus on these redundant how-to’s designed to crib a few more bucks from fellow would-be renowned authors?
Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]
Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]
Last month, I gave a 15-minute presentation in Berlin, Germany, called The Future of the Author-Publisher Relationship, as part of an innovative publishing think-tank event called LitFlow. To accompany my talk, I wrote a 2,500-word article. In a nutshell, I suggest that—given the changes happening in the industry—traditional publishers will need to be more author-focused […]
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]
The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]
If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]
It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]
It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]
Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is spot on. In addition to his post, I recommend you read one of my rants, I Hate Press Releases—and hopefully you’ll […]
I really admire the folks at Goodreads, not just for their site, but also for the data they share with the industry, including tips for authors. (If you’re not familiar with Goodreads, imagine a Facebook for people who love to read books.) The recent Goodreads author newsletter offered a number of gems helpful for any […]
Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]
I received the following question from Jan O’Hara: I have a dilemma to sort out about author names. These are the issues: 1. Depending upon the blogging platform I’m using, it variously codes my name as OHara, O’Hara, O\Hara, or Hara. 2. Twitter does not recognize apostrophes. To cope, I’m using the handle @jan_ohara. In essence, […]