do you love your publisher #authorsay

Do You Love Your Publisher: Author Survey Results

Last month, author Harry Bingham and I launched an author survey to explore the experiences and current leanings of traditionally published authors in the English language. The Bookseller in the UK originally reported on the survey here; it can catch you up on what we hoped to accomplish with this effort. So the results are now in. We received 812 responses; you can view […]

Robert Kroese

5 On: Robert Kroese

Robert Kroese reveals the process that allows him to write up to three books per year, and how authors can increase their sales potential.

Brian Felsen

5 On: Brian Felsen

BookBaby founder Brian Felsen discusses the push against the gatekeeper and the prevailing belief that not being on top is synonymous with being a “loser.”

What Authors Can Learn From Startups

You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.

Kathleen Rodgers

5 On: Kathleen M. Rodgers

Author Kathleen M. Rodgers discusses her approach to writing and reading, her self-promotion philosophy, and why she won’t self-publish.

Victoria Zackheim

5 On: Victoria Zackheim

Author and editor Victoria Zackheim discusses (among other things) the art of marketing when published by a press with a limited budget and the keys to successful personal essays.

Wattpad

Finding More Readers Through Wattpad

Note from Jane: Today’s guest post is by Anne Pfeffer (@AnnePfeffer1), an author of several YA and new adult novels. As the author of three indie novels, I was looking for ways to expand my base of readers. This blog’s very own Jane Friedman suggested that I try Wattpad, an online writing community where authors post […]

7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)

Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell stories of using Twitter or Facebook or whatever the flavor of […]

What Should Authors Blog About?

The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]

Scratch Q4 2014: Self-Help

On Self-Promotion, Selling Out, and Burn Out

The Fall 2014 issue of Scratch is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about how you shouldn’t be […]

NoiseTrade Books

How to Use NoiseTrade Books as a Strategic Marketing Tool

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]

The Art of Marketing Conference

7 Things I Learned from the World’s Best Marketers

Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]

Writing on the Ether: When the Wise Women Get Here

Table of Contents They Three Queens of Orient Were Hope and Fear #1: Visibility Hope and Fear #2: Literary Fiction Hope and Fear #3: Rest They Three Queens of Orient Were If they’d been guys, they’d never have made it to the Nativity. Once the OnStar of David navigation system got behind a few clouds […]

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

Writer Unboxed

Does Social Media Really Sell Books?

There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.

Porter Anderson, PorterAnderson.com, Writingon the Ether, Ether for Authors, London on the Ether, Jane Friedman, Ed Nawotka, Philip Jones, Publishing Perspectives, The Bookseller, books, ebooks, author, agent, Amazon, publishing, The FutureBook, CONTEC Conference, Frankfurt Book Fair, Frankfurt Buchmesse

WRITING ON THE ETHER: Are You Marketing to Your “Adjacent Fans”?

Table of Contents Looking for the “Comp”-etitive Edge Marketing: Not Just for Companies Anymore Wait. Who Wrote That? Looking for the “Comp”-etitive Edge Books are books but they are also containers of ideas, worlds, beliefs, philosophies, attitudes, world-views, etc. So far, so good, right? Even though I’ve hit you with the m-word here—oh, no, marketing!—we’re […]

Porter Anderson, PorterAnderson.com, Writingon the Ether, Ether for Authors, London on the Ether, Jane Friedman, Ed Nawotka, Philip Jones, Publishing Perspectives, The Bookseller, books, ebooks, author, agent, Amazon, publishing, The FutureBook

WRITING ON THE ETHER: Should Authors Stop Linking to Amazon To Support Bookstores?

Table of Contents Should Authors Stop Linking to Amazon? Timing, and Interdependence Chewing Each Other’s Legs Off Mr. Smith Goes to Town “Don’t Link to Amazon.” But She Does It. Should Authors Stop Linking to Amazon? I feel angry that these authors, unthinkingly or by design, have chosen to support Amazon, W H Smith or […]

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, blog, blogging, journalism, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Digital Book 2013, IDPF, BEA 2013

WRITING ON THE ETHER: Writers in the Inferno

How many authors do you know who seem more renowned among their peers than readers—not because these “thriving ink-slingers” (Michael Deacon) are writing books only other authors could love, but because their output seems to focus on these redundant how-to’s designed to crib a few more bucks from fellow would-be renowned authors?

Red Hot Internet Publicity by Penny Sansevieri

3 Ways to Improve Your Website Design

Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]

Improve Your Author Website

3 Ways to Improve Your Author Website Today

To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.

Build traffic and visitors to your website

10 Ways to Build Long-Lasting Traffic to Your Author Website or Blog

First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]

Sell Your Book Like Wildfire

Sell More Fiction by Activating the Power of Book Clubs

Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]

Jane chatting with Kay Steinke at LitFlow

Do Publishers Need to Offer More Value to Authors?

Last month, I gave a 15-minute presentation in Berlin, Germany, called The Future of the Author-Publisher Relationship, as part of an innovative publishing think-tank event called LitFlow. To accompany my talk, I wrote a 2,500-word article. In a nutshell, I suggest that—given the changes happening in the industry—traditional publishers will need to be more author-focused […]

Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]

The $100 Startup by Chris Guillebeau

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]

Facebook strategy

Facebook Strategy for Authors: In-Depth Discussion

If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]

Facebook grunge logo

5 Principles for Using Facebook

It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]

Avery Monsen & Jory John

What Is an Author’s Marketing Responsibility With a Traditional Publisher?

It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]

Ken Brosky

How to Get Media Coverage for Your Book

Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is spot on. In addition to his post, I recommend you read one of my rants, I Hate Press Releases—and hopefully you’ll […]

Goodreads

2 Ways to Make the Most of Goodreads

I really admire the folks at Goodreads, not just for their site, but also for the data they share with the industry, including tips for authors. (If you’re not familiar with Goodreads, imagine a Facebook for people who love to read books.) The recent Goodreads author newsletter offered a number of gems helpful for any […]

How Should You Spend Your Book Marketing Budget?

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]