Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Jane Friedman interviews author Bethany Joy Carlson about effective crowdfunding campaigns for authors.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Next week, I’m participating in the Book to Course Virtual Summit, a free event hosted by Teachable. I’ll be discussing the rise of the writer-entrepreneur.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
Philip B. Persinger discusses his attraction to sonnets, the broad art of writing and selling a play, why he published his latest novel with Amazon, and more.
Author Ken Brosky discusses his Kindle Scout book deal and his and Amazon’s marketing plans for The Proving.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
Author Emily Grosvenor explains how she has constructed a Kickstarter campaign for her children’s book, Tessalation!
Author/songwriter Henry Baum discusses self-publishing services, the value of a paid review, why he started his own self-publishing service, and more.
I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]
The primary function and value of an author website is marketing related.
Author Barry Eisler discusses the pros and cons (where they exist) of legacy, Amazon, and self-publishing; research and editing; selling book rights; and more.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Helen Sedwick and Orna Ross discuss selling international rights to your book.
Author and radio broadcaster Reggie Lutz discusses her tendency as a writer to synthesize fiction genres, recommends qualities to look for in a writing critique group, offers advice on pitching and interviewing with radio hosts, and more.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.
Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.
Shepherding a Self-Published Picture Book to Success: A Conversation with Literary Agent Brenda Bowen
Sangeeta Mehta interviews agent Brenda Bowen about the success of the children’s picture book Sweet Pea & Friends: The SheepOver.
In conversation with Joanna Penn, I discuss digital publishing trends and what authors need to know as they head into 2016.
Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.
Author and editor C. S. Lakin offers guidelines on crafting your Amazon book description to maximize sales.
The most important publishing industry headlines and stories that every writer should keep an eye on in 2016.
Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
I’m often asked: How can I be so productive? Or how does one balance creative work and other life demands? Here’s the most truthful answer I have.
Writers Tee Morris and Pip Ballantine explain all the ways authors can use Instagram to build their readership.
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
David Corbett discusses the decline in our country’s writing skills, his personal approach to marketing, writing to the market vs. to the passion, and more.
Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
As publishing becomes increasingly digital-driven, how are the business models for authorship changing?
Accessing the library market remains difficult for self-publishing authors, especially those with limited visibility. Here’s what authors need to understand before spending time and energy on library distribution.
Author and editor Chuck Sambuchino discusses promoting books, the talent writers need, and good writing advice.
A children’s author shares her strategies for promoting her picture books on Pinterest—as well as what adult fiction marketing techniques haven’t worked for her.
Author and former literary agent Nathan Bransford discusses (among other things) the ongoing emphasis on author platform, publisher and author marketing responsibilities, and in what way being a literary agent influenced his writing.
Author and writing coach Hannah R. Goodman shares her experiences in self-publishing and marketing YA fiction.
Author Carol Bodensteiner answers the seven questions she gets most about working with Amazon Publishing.
Editor Jim Thomsen discusses freelance editing, story craft, favorite authors, and his own authorial aspirations.
Blogger and author Nina Amir explains how to turn your blog content into books and other information products.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
What does it mean to “engage” with a community? And what’s the benefit?
In this interview, author E. E. King (Elizabeth Eve King) explains her approaches to writing, humor, marketing, and publishing.