book launch for first time author

A Book Launch Plan for First-Time Authors Without an Online Presence

While it's not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Here's a 4-step game plan.
Hot air balloons being filled and prepped for launch

Getting Ready to Launch a Book? Start with These 5 Questions

Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
A Former Book Publicist's Advice to Traditionally Published Authors

A Former Book Publicist’s Advice to Traditionally Published Authors

Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist's point of view.
Simon Curtis 8 Bit heart

Storytelling Across Media: Q&A with Agent Laurie McLean

Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
What Should Authors Blog About?

What Should Authors Blog About?

The chain of events goes something like this: An author's book nears its publication date (or perhaps the author is attempting