While it's not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Here's a 4-step game plan.
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist's point of view.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
The chain of events goes something like this: An author's book nears its publication date (or perhaps the author is attempting