If people judge books by their covers, then typesetting is the difference between a brief or a lasting impression. The cover may grab a reader’s eye, but what the reader sees when they crack open the book is what will hold their attention.
Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]
I’m very grateful to Joel Friedlander (@JFBookman), at The Book Designer, for taking time to answer a few questions about book design, especially as it relates to self-publishing. I’m a firm believer in the power of design. I think it affects purchasing not just in obvious ways, but also on a subconscious level. So it […]