Publishers use a P&L (profit & loss) statement to determine whether a book makes financial sense to publish. Here's how they work—plus an example form.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
Last month, author Harry Bingham and I launched an author survey to explore the experiences and current leanings of traditionally published authors in the
UK author Harry Bingham describes the four stages of his career, and why he's decided to self-publish after good experiences with traditional houses.