Does Social Media Really Sell Books?

http://writerunboxed.com/2013/08/27/a-key-book-marketing-principle-that-authors-must-learn-or-not-forget/

In brief, yes and no.

Over at Writer Unboxed, I’ve written a post on social media marketing. It begins:

Most new authors, upon securing a book contract or planning a book launch, are advised they need to establish a Twitter account, a Facebook page, or [list social media channel here]. Why? To market their book, of course.

This presents an immediate dilemma: If the author is not already active on these channels, of her own interest and volition, she now has the mindset of using these tools to “market”—and the new author may have no idea what that means beyond telling people to like their page or follow them.

Go read the full post (with a wonderful discussion in the comments), A Key Marketing Principle That Authors Must Learn (or Not Forget).

And for those paying attention, I am once again a regular Writer Unboxed columnist. It’s good to be back, and my thanks to Therese and the WU family for so warmly welcoming my return.

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Posted in Marketing & Promotion, Social Media and tagged , .

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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