Here’s a bit of what I had to say:
It’s more difficult to turn a profit on a magazine, whether print or digital. People expect they can get quality information for free, and the magazine package (or experience) isn’t as valuable as it once was. People cherry pick a lot, rather than committing to single publications or outlets. I suspect that if and when Scratch becomes sustainable for the long term, it will be a result of additional content and services we develop, not subscription revenue.
It’s a wide-ranging conversation, and I also touch on:
- good and bad trends in author education
- exciting changes in the publishing industry
- a digital-inspired publishing effort that inspires me