What’s Different About Running a Magazine Today (Versus 5 Years Ago)?

Scratch Magazine: Q1 2014

Earlier this week, I was interviewed by Jason Allen Ashlock about my new digital magazine Scratch, and how things have changed in the magazine publishing world since my days at Writer’s Digest.

Here’s a bit of what I had to say:

It’s more difficult to turn a profit on a magazine, whether print or digital. People expect they can get quality information for free, and the magazine package (or experience) isn’t as valuable as it once was. People cherry pick a lot, rather than committing to single publications or outlets. I suspect that if and when Scratch becomes sustainable for the long term, it will be a result of additional content and services we develop, not subscription revenue.

It’s a wide-ranging conversation, and I also touch on:

  • good and bad trends in author education
  • exciting changes in the publishing industry
  • a digital-inspired publishing effort that inspires me

Many thanks to Jason for the excellent questions. Read the full interview.

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Posted in Digital Media, Publishing Industry and tagged .

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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