In my author consultations, I’m hearing more often about the pressures that writers feel to produce more product more quickly, in order to keep up with the competition and stay front-of-mind with readers.
Sometimes authors think there’s a secret to producing more that they don’t know yet.
There isn’t one.
Whenever you produce titles fast, you’re making trade-offs. This is the topic of my latest column at Publishers Weekly, where I recall one of the first business principles I learned: “Fast, cheap, and good—pick two.”