Last week, I was a guest on The Author Hangout, a video interview series and podcast with the folks at Book Marketing Tools.
We discuss a wide range of issues, including author platform, blogging, and self-publishing. Here’s a brief snippet about my thoughts on platform:
It’s what I consider the long game. It’s trying to build a readership that’s going to be with you for not just one book, but for every book that you write—or for every story that you tell or every product or service that you develop. So platform goes beyond a single marketing campaign; it’s about developing your audience. For that reason, it tends to be very organic. It’s not like a one-time event. It’s something that you’re going to put a little bit of effort into on a daily, weekly, or monthly basis. And certainly there will be campaigns within that, tied to very specific books. Platform building is – I like the term audience development, which comes more from the nonprofit world, about thinking about how one reader’s value extends over a very long period of time.