If You’re Successful, Lots of People Ask for Your Help. Who Deserves It?

publishing help

Early in my writing and publishing career, I was invited to speak to an undergraduate class about research and interview techniques. One of the student questions was, “How do you get important people to respond to an interview request?”

I failed to offer any advice beyond the obvious: Write a good request letter. The professor jumped in, as this was a problem that annoyed her as well. It seemed the students—by the very fact of being students—had difficulty getting their requests taken seriously. How could they overcome that hurdle?

The question stymied me—why wouldn’t someone respond to a polite request? Back then, I responded to every email and request I received when working at a publishing house, as it was flattering to receive any attention at all. Perhaps it helped this was during a different era of email, around 2000 or 2001, prior to social media, when I was still crafting emails the way I did handwritten letters—long, drawn out affairs. I was still eager to check my inbox.

Today, even before I open my email, my blood pressure spikes thinking of all the requests, problems, and complaints I’m likely to find. And I receive at least one or two requests per week from students who are researching a dissertation or class assignment.

“What is the future of publishing?” they ask. Or, “How has the publishing industry has changed over the last 10 years?”

Often, I don’t respond. Recently, though, I did, to a brief and well-written request, and when the follow-up came, it was about 15 very generic industry questions—probably sent to half a dozen other people as well. Answering them thoughtfully was going to consume an entire afternoon. I was immediately sorry I had let down my guard. What was my responsibility to this person?

Last week, I read a post by Steven Pressfield: Clueless Asks. Pressfield is the author of The War of Art, as well as the more recent Turning Pro—some of the best insights into writer psychology. Pressfield defines clueless asks as requests coming from strangers who send him unsolicited work, want to schedule a “pick your brain” lunch meeting, or ask questions they could find the answers to themselves (among other things). He writes:

These are not malicious asks. The writers who send them are nice people, motivated by good intentions. They’re just clueless. They have committed one of two misdemeanors (or both). First, they have demonstrated that they have no respect for my time—and no concept of the value of what they’re asking me for. … The real ask in these cases is “Can I have your reputation?” In other words, “Will you give me, for free, the single most valuable commodity you own, that you’ve worked your entire life to acquire?”

As someone on the receiving end of many clueless asks, what Pressfield says resonates with me deeply. His post is the sort of thing I might have written, and certainly not a week passes when I don’t privately share a clueless ask with my partner and express frustration. But Pressfield may be letting us both off the hook a little too easily.

First, and most obviously, this is a complaint of the successful and privileged few. Airing such a complaint can be a terrible idea, as few are likely to be sympathetic (except other successful people). If you read the comments under Pressfield’s post, you’ll see what I mean.

I’m sure he’s accepted that “clueless asks” are a feature of the successful person’s life. You don’t get the good parts without the more annoying. Yet at some point (it’s irresistible), it seems every successful person (at least those who blog) eventually write a post that can be summed up as: “Please, for the love of God, be smarter about the questions or asks you’re making.”

The thing is, it’s pretty rare that one’s pleas will reach the people who need to hear it or would listen. It reminds me of a similar phenomenon with agents who never stop admonishing: “Read the submission guidelines! Only submit what I actually represent!” It’s a valid admonishment, but probably 99 percent of writers who go to conferences or read publishing guidebooks know that already. The majority of queries that agents receive are from people who will never attend a conference or educate themselves on proper etiquette. But because it’s the thing that annoys agents day in, day out, they can’t help but admonish the people whose ear they do have.

This doesn’t answer the question, though, of what responsibility the successful might have toward others—or what is owed. Here, I likely diverge from Pressfield. What authority, status, and success I have is partly (maybe wholly) the result of those who have granted it to me. If I am a publishing expert, it’s because you say or believe I am. I’m reminded of an Alan Watts lecture, where he says:

You can’t talk about a person walking, unless you start describing the floor. Because when I walk I don’t just dangle my legs in empty space. I move in relationship to a room. So in order to describe what I’m doing when I’m walking I have to describe the room, I have to describe the territory.

So in describing my talking at the moment I can’t describe this just as a thing in itself because I’m talking to you. So what I’m doing at the moment is not completely described unless your being here is described also. … We define each other, we’re all backs and fronts to each other. We and our environment, and all of us and each other are interdependent systems. We know who we are in terms of other people.

What I have was not created solely through my own hard work. My reputation is not something I own; it is something that has been formed and granted over time within a community. And I have a responsibility to that community—to help others and share what I have. It also helps to remember what it was like when no one answered my emails (yes, I’ve made some clueless asks myself). The clueless asks never go away, but perhaps there’s a better way to handle them than to judge or dismiss them entirely.

There’s a saying, attributed to Malcolm S. Forbes: “You can easily judge the character of a man by how he treats those who can do nothing for him.” Assuming for a moment this is true, then in the Internet age, how could one live up to this maxim without considerable sacrifice, given how easy it is for public figures to be exposed—and expected to respond—to the communications of the many? There is no easy answer that I can see, but at least we can reflect on and recognize what choices we make—where we draw the line.

Without question, my contact page pushes against the clueless ask. It states that if it takes me a few minutes to respond to a message, I will; if it really requires a business transaction (a consultation), then I will not.

That said, anyone—including myself—who receives clueless asks already knows the most frequently asked questions. They know the pattern of request. And that makes it straightforward to create standard responses that can be sent in less than a minute, even by an assistant, that offer next steps, resources, and information on how the asker can help themselves. Maybe it’s a small thing, but at least it’s acknowledgment. Yes, I see you. You exist. 

This is not to say that I am doing better than Steven Pressfield, or that he is abdicating responsibility in some way. Most authors choose specific and meaningful ways to give back to the community, and answering unsolicited emails can be a thankless, invisible, and time-sucking task. Still, for the community of people I reach, email is the tool of those of very little means, and I feel I’m doing some good through those I do answer.

As far as the student who sent me the 15 generic questions, I did respond. I didn’t respond to every question, and sometimes I simply linked to relevant and publicly available articles I’ve written. I did what I could to meet her halfway. It seemed a good compromise.

Posted in Work-Life and tagged , .

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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Eileen Goudge

I have received many requests through the years. Most are for book blurbs. I’m likely to respond favorably if the person requesting writes me a personal note or email, as opposed to generic, saying something nice about my own work and why they value my opinion. So few do! It amazes me how clueless some would-be authors are, and also editors.

Wimberley Watts

Reading this post made me laugh at myself! I remember the first question I ever asked you and I also remember shaking my head a few months later when I came across a lengthy blog you wrote on the subject I had asked about. You were more than kind and responded to my “clueless ask” promptly. Had I done a little more digging I would never have asked the question! Now when I want a quick answer I type into my Google bar, Jane Friedman on whatever I’m wondering about, and magically a well written, easy to follow answer is… Read more »

Greg Ioannou

Jane, your reputation is the result of writing like this. You make connections the rest of us miss, and share your insights freely. You’re smart and perceptive and generous. I’d wondered about my own behaviour. I sometimes answer questions immediately, but other times put them off, basically forever. I still have some questions from a reporter on my mental to-do list, where they’ve sat for over a year. I’m sure she’s moved on by now. The questions were so boring and clueless that I couldn’t bring myself to somehow concoct engaging answers to them. At the other extreme, I’ve been… Read more »

Ani Tuzman

Greg, I just want to ditto your line, “Jane, your reputation is the result of writing like this.” I would add to this, also, Jane’s consulting and all that she—that you, Jane—offer to writers, meeting us where we are.

Jay Swanson

I *just* had this conversation this morning – I’m worried about the day I transition from being able to respond to everything into that space where you’re overwhelmed just by trying. The fear for me, more than anything, is disappointing fans and unintentionally turning people away. I really admire you for all of the work you put into the people around you. Glad you’re here =D

Ani Tuzman

Jane, I am so appreciative of this post, in which I find such refreshingly grounded, practical and inspiring humility. I have been one who asks, usually after doing my homework first, but still clueless in the sense of being new to the publishing process. My consulting sessions with you have been characterized by the same energy of respectful, generous “giving back,” as it were, that you highlight in this post. Each time—and for a reasonable fee that makes it feasible for me to receive your knowledge—you’ve met me where I am and helped me see a little further down the… Read more »

Skye Blaine

Thoughtful response. Thank you, Jane. I follow your blog with great interest and direct my students to it as well.

Shirley Showalter

You are both successful and generous, Jane. I love this post.

Louise Harnby

Brilliant post, Jane. I’ve begun to turn my ‘asks’ on their head. When someone emails me with a request for help, I create a publishable Q&A from it. That way, the enquirer gets an in-depth, personalized response, but the deal is that they have to share it with others who might be wondering the same thing. In that sense, the askers are doing something for others. They’re doing something for me too – helping me to ensure that my own blog is as engaged as possible with the audiences I write for. For the blogger, or vlogger, or podcaster, being… Read more »

Mick Rooney

Jane, Great post. I tend to find that correspondence falls into three broad areas. 1. The Clueless (subject of your post) 2. The Clued in (and someone who could become a client) 3. The Cluedo Little more to be said on the first you have not already said. I’ve also reached the stage of non-response when I realise someone is looking for something for nothing and data-mining by email or just too lazy to use Google. I have a website resource page. It they can’t find that before contacting me, then likely they can’t put one foot in front of… Read more »

Lynne Spreen

You are one of the most ethical thought leaders I know, Jane. Totally with you on this. A leader can’t walk without a floor, but still, you’re not limitless. You have to conserve your energies, too. On a much smaller scale, I sometimes face the same dilemma. Sometimes my generosity overwhelms my good sense; then I laugh, thinking I can’t be faulted for that kind of mistake. Best wishes.


Probably not the best post to write on and I think I have asked you about this, what is your opinions on Wattpad? Can it ruin your chances of being published?


Relevant to my week. Thanks, Jane.


[…] Once we achieve some measure of success, many people ask for our help and advice. Jane Friedman looks at how we decide who deserves our help and what we owe to society. […]


[…] more intriguing posts from Jane Friedman, one on dealing with “clueless asks,” and another on “the challenge faced by high-quality literary […]

Dyane Harwod

I’m not “successful” yet! However, I landed a cover blurb from what I call my “Mt. Everest” author. It took a lot of hard work and perseverance. When I was notified she’d endorse my book it was one of the best moments I’ve experienced. I announced the great news on my blog – some of my followers who had been following my publication journey knew I had been pursuing her to blur my book over the past six months. Since my announcement, I’ve had several writers contact me and ask me how I reached her. What did my letter say?… Read more »


[…] in her post, as well). She wrote in response to “Clueless Asks” a post titled “If You’re Successful, People Ask for Help. But Who Deserves It?” She writes: “Today, even before I open my email, my blood pressure spikes thinking of […]


[…] https://janefriedman.com/people-ask-for-help-but-who-deserves-it/ Do you try to help other writers? I do as much as I can. So far, I haven’t had to turn away anyone. I hope that continues to be true when I’m “successful.” […]

David L Williams

You’ve always been gracious and helpful to me, and I’ve learned something from every post of yours I’ve read. Many thanks…and keep going.

Kalisha Buckhanon
Kalisha Buckhanon

No Jane, don’t respond to any of those emails or asks…we need you to be writing!!! Ironically, one of my pat answers to variations of the “ask” I get, as a single Black woman living as a mid-list writer, is “Follow Jane Friedman.” That is my litmus test for if I can permit to hear any more. If they say “Who is that?”, then I know they have no real professional aspirations or work ethic, or they are looking for handouts. If they say “I’ve heard of her…” or “I love Jane”, then I know they are in my same… Read more »


[…] News #1: Clueless […]


This article brought up some points I hadn’t considered. I also read the linked Steven Pressfield article. I understand his position, but I also hope one day I can be successful enough to have his problem.



Excellent piece. Very thoughtful and informative. I’m not sure how I’ve gotten to such a point in life without coming in contact with the work of Mr. Alan Watts, but thank you for the introduction. Resonating off the attributed quote to Mr. Forbes, I agree. There is no merit to convenience, only satisfaction. “Doing what we can”, ironically, for such an air of neutrality it surrounds us in, goes much further for those breathing the same.

Pecs Bowen

I am not that famous, but sufficiently so and I get requests all the time, someone asking me to review their work, asking generic questions, i often just ignore. As someone who has never cluelessly asked, I try to be as polite as I can be when confronted with such requests in person.

As far as giving back to the community is concerned, if I see good work I obviously do what I can to contribute to its visibility


I think this is absolutely brilliant. I am trying (and perhaps failing) to squeeze into the publishing industry. I think it is due to laziness. Then I see this piece of articulate connectivity and intellectual insight and I realise that actually, you do have to be a certain kind of person. And you’re right, people deserve it if they stand out, or make it personal.


Well Im not super successful yet and I get asked for help but I feel I need more help than the person asking me sometimes!


Lovely post! Giving back to the community is a healer but not at the cost of your own priorities. It was very generous of you to have responded to that student. Perhaps after reading this post, people, who want to seek your expertise may consider politeness as seriously as the questions they ask you. Thanks for sharing.

Sam Blakemore

You focused on writers in this article..obviously because you are one.. but this is an excellent article to read for all busy professionals. Thanks for sharing

Dougie Brimson

I receive mails on an almost daily basis from people asking not simply for advice, but with offers to get involved in amazing projects (or in other words, work for free for six months and utilise all of my experience and contacts to help someone get into print or onto a screen).

It has gotten so bad recently that if someone asks me to read something for them, I will respond with a price list. You’d be amazed how few people actually reply.


I found this post interesting as I have the opposite problem, not as a person of “success,” but as someone who doesn’t ask for help. It might sound strange, but my personality is such that I normally wouldn’t dare approach someone in a position of importance for something that might seem self-serving. So when I’ve approached an agent or publishing house, you better believe that I followed the guidelines to a T, only writing to someone who specifically handled my category, etc. Many agents and websites say that they respond to all such queries. Well, I sort of felt proud… Read more »


Am not sure anybody deserves the advice…..no offence, but people ask for advice its just because they want to take a shortcut. They do not want to experience the hardships you experienced to get where you are. They just want to have a smooth run. Life is about experience. You and get up. Fail one way try another way. If you do not go through this experiences then you won’t learn that’s why people who use shortcuts then fail end up depressed and even tend to become drug addicts and end up commiting suicide. Our destinies are made differently….you can’t… Read more »

spoonful of thoughts

It really must be very difficult to handle all the queries of people seeking your help especially once you are successful. People look up to you and are eager to have any piece of advice. You did a great job! Thumbs up.

Cindy Curtis
Cindy Curtis

Thank you for your honesty which reminds me of my husband’s conundrum as a physician and how many “friends” who call at all hours for free medical advice. As professionals, I feel we walk a fine line between giving back and being walked upon.

Liz Stevens

Hello Jane! First time reader here. I truly enjoyed reading this post. The contemplation of responsibility within the complex interaction that is e-mailed inquiries was fascinating. I felt like I learned new things (I will never forget the term “clueless asks”) and the content was amusing. You’ve hooked me, can’t wait to learn more from you!


[…] If You’re Successful, Lots of People Ask for Your Help. Who Deserves It? from Jane Friedman. The kind of problem I would like to have 🙂 […]

Gill Barnes

I hope you don’t mind, but having never been published I know very little of the problems you have alluded to, but I do know I enjoy writing and have found wordpress to be a very easy way to reach an audience, and I wonder if internet publishing may be the way forward, as opposed to traditional publishing houses/agents? What do you think? Or do you consider that a clueless ask? Thanks for reading. Gill.

Jenn Scheck-Kahn

I admire your willingness and even-handed approach to sticky topics like this one. A less skilled and respectful writer would have landed in hot water. But you’ve managed to make your “clueless” readers feel grateful for this guidance as well. In grad school I recall an instructor stressing the importance of having compassion for your characters; the corollary for your kind of work seems to be having compassion for your reader, which clearly is the key to your appeal and success, a hallmark of your brand identity.


Of all the posts I read of yours, this is the one that really moved me. I never did anyone “clueless asks” and I don’t sympathize a lot with people who do and don’t get a response/get a rude, indirect one, but this efficient yet generous perspective is really refreshing, especially coming from someone who “made it”!

Greg Brick

Thank you for presenting a middle way. As the author of several books about visiting obscure places that are off limits to the general public, I was routinely asked “how do I get there” type questions. I found that if I told them it would be dangerous to visit these places on their own, I could be roundly abused as hypocritical in posted reviews. Whereas if I freely provided the information, I could be held up as a chump, or later reproached by others if something went awry. On the contact page for my website, I now include a disclaimer… Read more »