Jane Friedman

Using Online Education as a Pre-Publication Marketing Tool

In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication. I mention three distinct strategies:

  1. Create a free email-based course leading up to your book release.

  2. Create a free webinar series leading up to your book release.

  3. Offer an interactive online education opportunity to readers who buy your book by a particular date.

Read the entire column.