In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication. I mention three distinct strategies:
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Create a free email-based course leading up to your book release.
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Create a free webinar series leading up to your book release.
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Offer an interactive online education opportunity to readers who buy your book by a particular date.
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
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No offense, but I would rather buy a book if doing so gave me permission to skip a webinar.
[…] of a writer’s marketing these days is online. Jane Freidman looks at online education as a pre-marketing tool, and Joel Friedlander shares top 15 tips for webinar […]