Using Online Education as a Pre-Publication Marketing Tool

online education

In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication. I mention three distinct strategies:

  1. Create a free email-based course leading up to your book release.

  2. Create a free webinar series leading up to your book release.

  3. Offer an interactive online education opportunity to readers who buy your book by a particular date.

Read the entire column.

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[…] Jane Friedman https://janefriedman.com/online-education-marketing/ […]

Alan Horne

No offense, but I would rather buy a book if doing so gave me permission to skip a webinar.

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[…] of a writer’s marketing these days is online. Jane Freidman looks at online education as a pre-marketing tool, and Joel Friedlander shares top 15 tips for webinar […]