Using Online Education as a Pre-Publication Marketing Tool

online education

In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication. I mention three distinct strategies:

  1. Create a free email-based course leading up to your book release.

  2. Create a free webinar series leading up to your book release.

  3. Offer an interactive online education opportunity to readers who buy your book by a particular date.

Read the entire column.

Posted in Marketing & Promotion.
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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Alan Horne

No offense, but I would rather buy a book if doing so gave me permission to skip a webinar.


[…] of a writer’s marketing these days is online. Jane Freidman looks at online education as a pre-marketing tool, and Joel Friedlander shares top 15 tips for webinar […]