Benefit from 20 years of experience in writing, publishing, and digital media
The Art and Business of Author Platform (March 22)
In partnership with Inked Voices: For writers who want to see their writing and publishing activity pay off career-wise, then it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. And it requires some thought about one’s platform. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). You’ll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author.
How to Blog Meaningfully and Grow Your Audience (April 12)
In partnership with Writer’s Digest: Many writers hear that they should start blogging to build their platform, help them get published, or sell more books. But is blogging right for you and your career? If so, what should you blog about? And perhaps most importantly, how can you do it effectively and without wasting important time you could spend on paying work? This live webinar covers the best practices of worthwhile blogging and how it can make a difference to the growth of your author career. You’ll learn the secrets of shareable & spreadable content, the best ways to get new readers, and how to attract more opportunities (and improve your writing skills!) by posting great content. It’s also critical to understand how online writing is different from print-based writing, so you’ll get a crash course in how to write blog posts that are online-reader and SEO-friendly (optimized for search engines), to increase your blog’s discoverability and traffic over time.
How to Write a Book Proposal: 10-Step Action Plan
This is a comprehensive, self-study course with Jane Friedman on producing nonfiction book proposals in the digital age. The focus is not just on writing a book proposal that will sell the idea, but that will also sell the book when it finally makes its way to market.
The Great Courses: How to Publish Your Book
In the 24 eye-opening lectures of How to Publish Your Book, Jane Friedman provides you with sought-after secrets of the publishing process that will help you navigate this difficult progression, bypass pitfalls that many novice authors get hung up on, and improve your chances of being considered for publication. She acts as your personal guide though the entire process from finalizing your manuscript, to writing the perfect pitch, to reviewing contracts and marketing your book. She provides the candid scoop on what you need to do in order to increase your chances of being considered. The knowledge you’ll gain by having an inside expert teaching you how to position your book for publication gives you a unique advantage and drastically increases your chances of getting noticed in this increasingly competitive industry.
Self-Study: Become a Ghost-writer
Taught by author Roz Morris: It's easy to find writing advice. But it's not easy to get good guidance about how to ghost-write, what's expected of a ghost-writer and how to avoid the inevitable hazards. This course will teach you how the world of ghost-writing works, how writers get started, how to get commissions, how to pitch to a client, and how to take the project successfully to completion.