Benefit from 20 years of experience in writing, publishing, and digital media
Jul. 16: The Courage to Create with Elizabeth Hope Derby
One of the biggest challenges experienced writers face is self-doubt—the voice inside their heads telling them they can’t succeed. This mindset can sabotage your ability to show up to the page, market yourself consistently, or share new and meaningful work like the professional you know you can be. Business coach Elizabeth Hope Derby will teach you a three-part process for activating your courage to continue creating work that matters to you and growing your writing career.
Jul. 29: How to Research Your Life with Marion Roach Smith
Those who want to write memoir frequently make the mistake of thinking they cannot do so because they either don’t remember things or don’t know certain facts. The truth is that neither of these conditions should derail a writing project, because a successful memoirist can draw on a key skill: reporting. Author and journalist Marion Roach Smith will teach you the basics of reporting on your own life.
Aug. 12: Effective Book Marketing for Any Author with Jane Friedman
Whether you’re traditionally published or self-published, every author must give some thought to book marketing. But given how fast tools and techniques change, and how hard it is to attract attention (especially during a pandemic), it can be challenging to figure out what’s worthwhile to focus on. Few authors truly lack marketing opportunities; most lack sufficient focus and patience to pursue those opportunities, or feel overwhelmed by the task and end up doing nothing at all. This class helps authors first focus on the foundation of any book marketing campaign—the book itself and its target readership—and offers a framework for developing a strategy and approach that’s appropriate for your strengths and current abilities.
Aug. 26: Becoming a Paid Writer and Speaker with Benjamin Vogt
How can your writing turn into meaningful income from multiple sources? Unless you’re an overnight celebrity, getting your name and message out into the world—not to mention getting paid for it—is a long-range endeavor. We’ll take the long view and learn how author, garden designer, and speaker Benjamin Vogt has evolved from writing for himself to giving keynote addresses at national conferences. He’ll explore the many avenues to building an audience, finding your niche, and most important of all cultivating a passion others can relate to and find value in.
Oct. 25: The Foundations of Getting Published with Jane Friedman
In this 2-hour workshop, you’ll learn not just the foundational principles of getting a book published, but gain up-to-date insight into the changing landscape of the publishing industry, and how you can navigate your own path toward success. Jane will cover querying, how to research the right agents and publishers for your work, publishing beyond the Big Five, and more. You’ll come away with a better understanding of the commercial publishing business model, and how to approach the submissions process with the right expectations and mindset.
How to Write a Book Proposal: 10-Step Action Plan (self-study course)
This is a comprehensive, self-study course with Jane Friedman on producing nonfiction book proposals in the digital age. The focus is not just on writing a book proposal that will sell the idea, but that will also sell the book when it finally makes its way to market.
The Great Courses: How to Publish Your Book
In the 24 eye-opening lectures of How to Publish Your Book, Jane Friedman provides you with sought-after secrets of the publishing process that will help you navigate this difficult progression, bypass pitfalls that many novice authors get hung up on, and improve your chances of being considered for publication. She acts as your personal guide though the entire process from finalizing your manuscript, to writing the perfect pitch, to reviewing contracts and marketing your book. She provides the candid scoop on what you need to do in order to increase your chances of being considered. The knowledge you’ll gain by having an inside expert teaching you how to position your book for publication gives you a unique advantage and drastically increases your chances of getting noticed in this increasingly competitive industry.
Self-Study: Become a Ghost-writer
Taught by author Roz Morris: It's easy to find writing advice. But it's not easy to get good guidance about how to ghost-write, what's expected of a ghost-writer and how to avoid the inevitable hazards. This course will teach you how the world of ghost-writing works, how writers get started, how to get commissions, how to pitch to a client, and how to take the project successfully to completion.