All classes are recorded and available for later viewing
Nov. 11: Social Media Bliss with Jane Friedman
In partnership with Writer’s Digest: Learn how to take a holistic and fits-for-you approach to social media that’s based on long-term reader engagement and sound principles of online marketing. You won’t find gimmicks or short-term approaches here. Rather, the basic philosophy is that (1) your work—your writing—is always central, and (2) you have to enjoy what you’re doing on social media for it to be sustainable and to become a meaningful part of your overall platform and online presence.
Nov. 17: Find the Memoir Structure That Works for You with Lisa Cooper Ellison
Does your memoir stumble in and stumble out? Or perhaps your straightforward, chronological structure feels a little boring—but if you don’t start at the beginning, where do you start? Memoirs without an effective structure might endure ceaseless revisions, lose reader interest, and fail to secure publishing deals. In this class for beginning to intermediate memoirists, editor Lisa Cooper Ellison will explore the most common memoir structures, as well as a few nonstandard forms, and explain the skills required to capitalize on each. This class will help you avoid frustrating mistakes that can plague your project for years.
Dec. 1: Copywriting Secrets for Writers with Catherine Baab-Muguira
The literary marketplace is as crowded as a stadium concert. To gain attention and get published, you have to break through the noise. This is where copywriting—i.e. marketers’ classic, universal, time-tested methods for crafting compelling messages—comes in. Fail to understand these methods, and you’re at a serious disadvantage. The good news? Copywriting techniques are easy to learn, and you can start using them right away to grow your audience and improve your personal “response rates” with editors and agents. At the end of this crash course, not only will you understand the time-tested principles of copywriting but you’ll also feel comfortable implementing these techniques in your own marketing efforts, from emails to queries, social-media posts and beyond.
Dec. 4: Insights on the Business of Writing Nonfiction with Jane Friedman
In partnership with Albert Flynn DeSilver: Finding an agent or publisher for your nonfiction book requires not only sharp clarity about your idea or story, but also how that idea, in book form, is relevant and unique in today’s market. You’ll have much more success if you take time to understand the market and conduct appropriate research about your idea beforehand. In this workshop with Jane Friedman—with additional thoughts from Albert about Creative Nonfiction, memoir, fiction and poetry—you will gain a better understanding of how publishing professionals evaluate nonfiction book concepts and make decisions on what to publish.
Dec. 9: Create an Author Website in 24 Hours or Less with Jane Friedman
In partnership with Writer’s Digest: In this two-hour webinar, Jane will teach you how to use WordPress to get your own website up and running in a day or less! If you already have a website or blog, you’ll learn best practices to ensure you’re getting the most out of it. The good news: you don’t have to know any code, understand technical jargon, or have previous experience with websites or blogs.
The Great Courses: How to Publish Your Book
In the 24 eye-opening lectures of How to Publish Your Book, Jane Friedman provides you with sought-after secrets of the publishing process that will help you navigate this difficult progression, bypass pitfalls that many novice authors get hung up on, and improve your chances of being considered for publication.
Self-study: Become a Ghost-writer
Taught by author Roz Morris: It’s easy to find writing advice. But it’s not easy to get good guidance about how to ghost-write, what’s expected of a ghost-writer and how to avoid the inevitable hazards. This course will teach you how the world of ghost-writing works, how writers get started, how to get commissions, how to pitch to a client, and how to take the project successfully to completion.