All classes are recorded and available for later viewing
Aug. 11: Effective Book Marketing for Any Author with Jane Friedman
Whether you’re traditionally published or self-published, every author must give some thought to book marketing. But given how fast tools and techniques change, and how hard it is to attract attention, it can be challenging to figure out what’s worthwhile to focus on. Few authors truly lack marketing opportunities; most lack sufficient focus and patience to pursue those opportunities, or feel overwhelmed by the task and end up doing nothing at all. This class helps authors first focus on the foundation of any book marketing campaign—the book itself and its target readership—and offers a framework for developing a strategy and approach that’s appropriate for your strengths and current abilities.
Aug. 25: How to Self-Publish: Primer for First Timers with Jane Friedman
Self-publishing doesn’t have to be expensive to be high quality. It’s now possible for any author, at low- or no-cost, to publish and distribute their work—to every important online retailer and library—at the click of a button. But you have to know how to sift through the increasing number of services and distributors (and hybrid options) and identify which ones are essential for your project. Jane will cover everything you need to know about the self-publishing landscape, in plain English. You’ll come away with a clear picture of how the major retailers, distributors and service companies work, and learn the best practices of professional, self-publishing authors.
Sep. 17: Hybrid Publishing 101 with Barbara Linn Probst
The publishing landscape grows more complex each year, and it can be difficult for authors to understand their options. Many have heard that there is a middle path between traditional publishing and self-publishing, but this “hybrid” path can remain fuzzy: what it actually means, how it works, and how to choose the right service. This class, taught by author and researcher Barbara Linn Probst, will give you a roadmap and a set of practical tools to explore and assess the hybrid model—and specific hybrid presses—and decide if it’s a good match for your goals, financial resources, timetable, and temperament.
Oct. 6: 5 Steps to an Airtight Plot with Tiffany Yates Martin
What’s keeping you from finishing—or starting—that story you’ve been dying to tell? If you’re like a lot of writers, you might be stuck on plotting. Wrestling your characters and ideas into a strong, cohesive, propulsive story can get overwhelming, especially when you get “lost in the forest,” so deep in the woods you can’t see daylight—or the way out. The 5 simple, straightforward steps in this course will give you a solid, actionable road map for your story—a clear, workable guide to make sure you’re keeping momentum strong as you propel readers steadily through your story to a satisfying, cohesive conclusion.
Oct. 20–Nov. 3: Build Your Developmental Editing Business with Allison K Williams
Want to edit professionally but don’t know how to get started? Already an editor, but you’d like to change focus, or your business needs a boost? In this three-part live class, you’ll learn how to focus on developmental editing (and what, exactly, that encompasses); how to inspire authors to revise terrible drafts instead of quitting; where to find clients (and how to get them to find you) and systems for running your profitable editing business. We’ll talk dollar amounts, contract language, editorial letter composition and client relationships, and complete three short editing-practice assignments.
How to Write a Book Proposal: 10-Step Action Plan (self-study course)
This is a comprehensive, self-study course with Jane Friedman on producing nonfiction book proposals in the digital age. The focus is not just on writing a book proposal that will sell the idea, but that will also sell the book when it finally makes its way to market.
The Great Courses: How to Publish Your Book
In the 24 eye-opening lectures of How to Publish Your Book, Jane Friedman provides you with sought-after secrets of the publishing process that will help you navigate this difficult progression, bypass pitfalls that many novice authors get hung up on, and improve your chances of being considered for publication.
Self-study: Become a Ghost-writer
Taught by author Roz Morris: It’s easy to find writing advice. But it’s not easy to get good guidance about how to ghost-write, what’s expected of a ghost-writer and how to avoid the inevitable hazards. This course will teach you how the world of ghost-writing works, how writers get started, how to get commissions, how to pitch to a client, and how to take the project successfully to completion.