I’m delighted to announce I’m offering a month-long master class in author platform this summer, in collaboration with Writer House in Charlottesville, Virginia.
This is an in-person class only, held on Tuesdays in August from 6 p.m. to 8 p.m. You can register for all five sessions, or just individual sessions. Here’s the registration page.
Session descriptions below; don’t hesitate to contact me if you have any questions about the class.
Session I (8/1/17): The Art and Business of Platform: A Working Philosophy and Approach. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this session you’ll learn what it means to have a focused, consistent, and meaningful effort over a long period of time, in way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss how you can make informed and meaningful decisions about how to best spend your time, and what advanced platform-building looks like for an established author. Click here to register for individual session
Session II (8/8/17): The Author Website: Your Most Important Storytelling Opportunity. Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors see first or most often—and how can you take advantage of that?), plus valuable online strategies to help grow your career. We’ll also touch on the basics of search engine optimization. Click here to register for individual session
Session III (8/15/17): The Email Newsletter: Your Most Important Engagement Tool. Email marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to get started with e-mail newsletters, and it doesn’t require technical know-how. This session will cover best practices of email design and content, strategies and tools for securing sign ups (to pop up or not to pop up?), as well as what email service providers to use. Click here to register for individual session
Session IV (8/22/17): Social Media for Authors: How to Make It Worth Your Time. Time is one of the most precious resources anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different needs and phases), we’ll talk about how to quantify your activity on social media, analyze its impact, and make the best choices for the short term and long term. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you. Click here to register for individual session
Session V (8/29/17): Content Strategy and Content Marketing: How to Attract Readers to You. Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. This session will look at key strategies and principles for producing content in a way that’s productive and even monetizable—and how to think beyond the blog and beyond the book to the different ways you can deliver your writing to readers.