How to Measure Whether Your Social Media Activity Is Worthwhile

Writer Unboxed

Today I’m a contributor over at Writer Unboxed, discussing how social media can be used more effectively. My suggestions rely, in part, on categorizing your activity within distinct stages (though they certainly overlap with one another).

Here’s a bit of what I have to say:

Regardless of your stage of activity—but especially during marketing campaigns—you should measure traffic to your website from social media. Does it make up a high or meaningful percentage of visits? If you don’t know, this is a significant gap in your knowledge that is preventing you from really answering the question: How do I make it worth my time?

Here, my assumption is that the author website is the most important online presence of all, where the most valuable or interested readers end up. If you’re seeing a lot of readers reach your site through a particular social media outlet—and those referral numbers are increasing month-on-month or year-on-year—it is indeed worth your time.

I go on to show a website traffic snapshot from Google Analytics and how I would modify social media activity based on the numbers.

Click here to read the full post: How to Make Social Media Worth Your Time: When Is Enough Enough?

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Posted in Social Media.

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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