Marketing Books That Aren’t New

Learn evergreen strategies to sell your older books, again and again


Dan Blank


Live on Feb. 16, 2023, or watch recording


Authors who want to consistently market their backlist


Closed captions by Otter; transcript provided with recording

Do you have a book (or books) that you published a while ago, but still love deeply and feel that they have the potential to reach new readers? Or, are you looking to develop a strategy for your current or upcoming books that allow you to market them consistently, well past book launch?

In this live class, Dan Blank will show you how to develop a strategy for marketing books that aren’t new, and don’t rely on a launch date in order to promote. He will share evergreen strategies that you can use consistently, as well as how to re-ignite interest with your existing audience, or identify new audiences to market the book to.

This class will cover:

  • Why now is an amazing time to make previously published books feel relevant again (and how to do so)
  • Strategies to rethink who your readers may be, and ways to reach them
  • How to analyze what gets readers talking, and how to use that to refine your messaging
  • Using marketing campaigns to engage potential readers
  • How to frame promotions such as giveaways to help ensure they are effective (and don’t fill you with a sense of dread)
  • When to consider using social media or retailer ads
  • Social media strategies on Instagram and TikTok (#bookstagram and #booktok audiences)

Dan will share examples and tactics, and focus on how to create a system to manage all of this so you don’t feel overwhelmed by an endless to-do list. His examples and frameworks apply to fiction, memoir, nonfiction books, and other forms of writing, and he will provide concrete examples wherever possible. Everything Dan teaches is rooted in what he calls Human-Centered Marketing, ensuring that everything you do feels authentic to who you are, and meaningful to the readers you reach.

If you want to finally feel that you have a consistent system to share your book that feels strategic and not too promotional, then this webinar is for you. 

Who should take this class

  • Beginning to experienced writers who want to identify effective ways to reach their ideal audience consistently
  • Novelists, nonfiction authors, memoirists, essayists, and any other kind of writer
  • Those pursuing any publishing path, be it traditional, self-publishing, or hybrid
  • Those who have published a book already, or are preparing for a book launch coming up
  • Writers who are new or experienced with online marketing

This class isn’t suited for

  • Those who feel that writers should not be responsible for sharing, marketing, or promoting their work
  • Writers who want to hire publicists or PR firms to pitch major media outlets for them
  • Someone who is looking for a “secret” method that is quick and easy

What’s included in all of Jane’s classes

How do I attend the live class?

This class uses Zoom webinar technology (see system requirements). You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 1 hour of registering, please contact us.

  • When: Thursday, Feb. 16, 2023
  • Time: 1:00–2:15 p.m. Eastern / 10:00 a.m. Pacific
  • Fee: $25

The webinar is broadcasted via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Closed captions are provided during the live class. We use Zoom’s automated closed caption service (powered by Otter), which is about 80%+ accurate. We also use Otter AI to generate an unedited transcript, provided with the recording.

About the instructor

Dan Blank is the founder of WeGrowMedia, where he helps writers develop their author platforms, connect with readers, and launch their books. He is the author of the book Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.

He has worked with thousands of writers, and amazing organizations who support creative people such as Penguin Random House, Sesame Workshop, Hachette Book Group, Workman Publishing, J. Walter Thompson, Abrams Books, Writers House, The Kenyon Review, Writer’s Digest, Library Journal, and many others.

Dan’s work has been featured by Poets & Writers magazine, the National Endowment for the Arts, Professional Artist magazine, and 99u. You can find Dan on his blog or on Twitter and Instagram (@DanBlank).

Dan blends his years of experience in the publishing industry with a calm and engaging style, helping authors to develop their voice and reach readers more effectively.

Joanna Penn, New York Times bestselling author

Dan Blank is a savvy strategist whose insights really helped me to stay much better connected to my readers and spread the word about my books.

Joseph Finder, New York Times bestselling author

Dan made connecting with readers—aka marketing—a joy instead of a chore. He changed the way I look at the business side of writing for good.

KJ Dell’Antonia, New York Times bestselling author of The Chicken Sisters

All students receive the following

  • Access to the live class. After roughly 60 minutes, the instructor will take questions during class using in-class chat/text. The class will end after roughly 75 minutes.
  • A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to access the recordings.
  • Presentation slides. All registrants receive a copy of the slide presentation in PDF form.
  • Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.

Event Attendance & Anti-Harassment Policy

We strive to provide an environment where all present—whether attendee, presenter, or staff—can feel supported. In order to ensure a welcoming event, here is what we expect from all who participate.

  • That the presenter and the presenter’s work be treated with respect by attendees and that all attendees treat each other with respect and a generosity of spirit.
  • That attendees will refrain from harassment of any sort including (but not limited to) comments or questions of a racist, homophobic, sexist/sexual, or threatening nature. This includes actions that disrupt or interfere with anyone’s ability to participate. Offenders will be disconnected from the live event.