Your Efforts Snowball Over Time

Last week, I spoke with Joanna Penn about trends in the publishing industry, e-books and self-publishing, and online marketing (and some other stuff!).

You can see highlights of our conversation over at her blog, listen to the podcast, or watch the video!

Here’s a brief overview of my Twitter comments, as summarized by Joanna:

On twitter. Jane has over 150,000 followers. Jane was an early adopter but didn’t understand it initially and so abandoned it. Once she had figured it out, she loved it and used it strategically. Her early start was part of the growth of her account. She was one of the first people in writing and publishing tweeting useful links and has stuck to this strategy. She tweets 3-6 times per day and doesn’t use it very conversationally. Twitter has had an amazing impact. Jane explains some of the opportunities that have come her way through the connections she’s made online. [I second this – Twitter, along with blogging, has changed my life.] Social media opportunities also snowball over time. It doesn’t happen immediately. Have patience. Be authentic. Enjoy the process.


Posted in Publishing Industry.

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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Gloria Quintanilla
Gloria Quintanilla

Great interview, thanks for sharing this! I also recommend for POD services 😉 


I enjoyed your interview.  I learned a lot. THANKS.

Jim Devitt

Great post, thanks


Great discussion! I loved hearing about Press Books, Simon & Schuster’s new analytics tools and visibility. Lots of good info, thanks as always  Jane & Joanna!


This gives me hope and encouragement to be patient.  With regards to Twitter, I’ve been on actively since about November.  I enjoy the community, and because of that, the numbers don’t mean as much.

florence fois
florence fois

Jane, may I say that you have a great speaking voice. Thanks so much for posting this for your readers. I found one comment in  your summary that struck me … you twitter 3-6 lines per day. What is your advice about answering others, retweets and the hype that seems to find too many people spending so much time on twitter.

Of course, I have always enjoyed your views on digital publishing. Great interview.

What Womanthology means to me | by raven

[…] toyed around with the idea of self-publishing (book, comic or otherwise), but I wasn’t sure where I could start. I had an idea, I even had […]


I’m being authentic. I’m enjoying the process. It’s the patience part that’s not working.

Matthew Turner

Really great interview I especially like your views on print books, jane I agree with Joanna with regards to putting less emphasis on print books (too expensive, a risk for indie authors etc), but i think it would be a shame to avoid print books all together. I liken them to vinyl records, which are basically a chance to create something really really cool for true fans to buy. You can sign them, have a special cover, a special dust jacket, a personalised message, and maybe even an extra chapter or special insight.  These are things harder to do via ebooks, and if you create… Read more »

The Turndog Tales: 18/03 – 23/03 « Turndog Millionaire

[…] still relatively new to the game of writing, but two people I instantly flocked to were Joanna Penn & Jane Friedman. This post documented Joanna interviewing Jane as they discuss everything from publishing, to the […]