Your Efforts Snowball Over Time

Last week, I spoke with Joanna Penn about trends in the publishing industry, e-books and self-publishing, and online marketing (and some other stuff!).

You can see highlights of our conversation over at her blog, listen to the podcast, or watch the video!

Here’s a brief overview of my Twitter comments, as summarized by Joanna:

On twitter. Jane has over 150,000 followers. Jane was an early adopter but didn’t understand it initially and so abandoned it. Once she had figured it out, she loved it and used it strategically. Her early start was part of the growth of her account. She was one of the first people in writing and publishing tweeting useful links and has stuck to this strategy. She tweets 3-6 times per day and doesn’t use it very conversationally. Twitter has had an amazing impact. Jane explains some of the opportunities that have come her way through the connections she’s made online. [I second this – Twitter, along with blogging, has changed my life.] Social media opportunities also snowball over time. It doesn’t happen immediately. Have patience. Be authentic. Enjoy the process.


Posted in Publishing Industry.
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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11 Comments on "Your Efforts Snowball Over Time"

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Gloria Quintanilla

Great interview, thanks for sharing this! I also recommend for POD services 😉 


I enjoyed your interview.  I learned a lot. THANKS.

Jim Devitt

Great post, thanks


Great discussion! I loved hearing about Press Books, Simon & Schuster’s new analytics tools and visibility. Lots of good info, thanks as always  Jane & Joanna!


This gives me hope and encouragement to be patient.  With regards to Twitter, I’ve been on actively since about November.  I enjoy the community, and because of that, the numbers don’t mean as much.

florence fois

Jane, may I say that you have a great speaking voice. Thanks so much for posting this for your readers. I found one comment in  your summary that struck me … you twitter 3-6 lines per day. What is your advice about answering others, retweets and the hype that seems to find too many people spending so much time on twitter.

Of course, I have always enjoyed your views on digital publishing. Great interview.

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I’m being authentic. I’m enjoying the process. It’s the patience part that’s not working.

Matthew Turner
Really great interview I especially like your views on print books, jane I agree with Joanna with regards to putting less emphasis on print books (too expensive, a risk for indie authors etc), but i think it would be a shame to avoid print books all together. I liken them to vinyl records, which are basically a chance to create something really really cool for true fans to buy. You can sign them, have a special cover, a special dust jacket, a personalised message, and maybe even an extra chapter or special insight.  These are things harder to do via ebooks, and if you create… Read more »
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