Improve Book Sales Through Better Descriptions and Keyword Targeting

Over the weekend, I was proud to be a participant in the London Book Fair edition of Indie Author Fringe, sponsored by the Alliance of Independent Authors.

My free half-hour session was on Improving Your Book Descriptions and Audience Targeting. I answer such questions as: Is it better to have a long or short book description on Amazon? What should go in the first line of your description? How do you research appropriate categories and keywords?

I review principles and tools to help independent authors master the power of descriptions and reach their target market. If you don’t see the video below, click here to watch for free.

Posted in Business for Writers and tagged , , , , , , .
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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4 Comments on "Improve Book Sales Through Better Descriptions and Keyword Targeting"

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Rachel Aukes

Very helpful. Thanks for sharing!

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[…] Your Book Descriptions and Audience Targeting”: a video lesson from Jane Friedman that I plan to watch […]

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[…] Improve Book Sales Through Better Descriptions and Keyword Targeting [Jane Friedman] “Is it better to have a long or short book description on Amazon? What should go in the first line of your description? How do you research appropriate categories and keywords?” […]

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