When I was still working at F+W, I avidly followed Jason Fried and his company 37 Signals. I admired the company culture I read about, as well as the business advice that I gleaned from their blog. (If you’re curious, Fried has co-authored a book, Rework, that imparts his philosophy.)
In 2009, Fried launched what he called “CEO Office Hours.” I thought the idea was ingenious and lovely, but I didn’t see a good way to incorporate that idea into my career at the time.
I’m finally returning to that concept and launching monthly office hours via Facebook. Why Facebook?
- Facebook recently rolled out a feature that allows you to host live video on your Facebook page. (Note: This feature isn’t yet available to personal profiles unless Facebook verifies you as a public figure.) If you’ve ever used Periscope, it’s similar to that.
- The No. 1 source of social media traffic to my site is from Facebook, and it’s generally where I have the most conversations and engagement with authors.
- Most people are familiar with the Facebook interface; it doesn’t require any special software, tools, or knowledge to watch or join me for a live video. There’s no limit to how many people can watch.
- People watching the live video can comment and participate easily through Facebook, on whatever device they happen to be using.
My first office hour dates are:
- Monday, March 14, 7 p.m. ET
- Monday, April 11, 7 p.m. ET
- Monday, May 9, 7 p.m. ET
- Monday, June 13, 7 p.m. ET
For each session, I’ll be available and taking questions on my Facebook page for one hour or thereabouts. You don’t have to be my friend or follow me to watch—anyone who has a Facebook account and is logged in will be able to see the video. For those who aren’t available to join live, the video is automatically recorded and publicly available through my Facebook page.
I hope to see you there!