One of the Ground Rules of Marketing

Writer Unboxed

You have to target a market. You can’t shoot for everyone. That’s the topic of my latest post over at Writer Unboxed:

The Marketing Paradox: Start Small to Get Big

Also check out the comments for a few points on how to research your target market and what communication strategies might be most effective in reaching them.

Click here to read the full post and comments.

Posted in Marketing & Promotion.
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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1 Comment on "One of the Ground Rules of Marketing"

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I saw the post over on WU, and you’re so right about it. There’s nothing for an audience to grab on to if your target is too general.