Writing a compelling book is the most important step toward the goal of a successful writing career. But selling your books can be a challenge no matter how strong your story may be.
When it comes to a sustainable author career, copywriting is a skill even I could improve upon. (Since 2011, I’ve been writing about the importance of this skill.)
Bryan Cohen is a Chicago author who has written more than 40 books, and 300 book descriptions for other authors. He teaches thousands of writers at all levels how to improve their marketing skills.
Bryan has agreed to team up with me on a free training for my readers on Wednesday, July 27, at 2 p.m. Eastern. This live training will teach you simple systems to write sales copy that’s as impressive as your story; it will help you improve your book descriptions, advertising copy, and emails to readers.
When you show up live, you’ll be able to participate in a Q&A session with Bryan to answer all your copywriting questions. If you can’t attend live, a recording will be made available for you to review after the session.
Near the end of the session, he’ll tell you more about his fee-based course on copywriting that provides more intensive and comprehensive instruction. Full disclosure: If you register, I end up receiving a percentage of your course fees. I recommend his instruction because I trust it and think copywriting is one of the most overlooked skills for writers.
Click here to register and join us on July 27.
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
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I’d love to “attend,” but I have to work that day. What about those of us who cannot “show up?” Will the content be available some other way?
If you register beforehand, you’ll receive a link (via email) to view the recording.
[…] Wednesday – July 27th – Jane Friedman is partnering with Bryan Cohen to present a free training about writing sales copy that will help you sell your book. The sign-up page for this free event lists the following as part of the […]