Learn an Overlooked Writing Skill: Free Training on July 27

copywriting for authors

Writing a compelling book is the most important step toward the goal of a successful writing career. But selling your books can be a challenge no matter how strong your story may be.

When it comes to a sustainable author career, copywriting is a skill even I could improve upon. (Since 2011, I’ve been writing about the importance of this skill.)

Bryan Cohen is a Chicago author who has written more than 40 books, and 300 book descriptions for other authors. He teaches thousands of writers at all levels how to improve their marketing skills.

Bryan has agreed to team up with me on a free training for my readers on Wednesday, July 27, at 2 p.m. Eastern. This live training will teach you simple systems to write sales copy that’s as impressive as your story; it will help you improve your book descriptions, advertising copy, and emails to readers.

When you show up live, you’ll be able to participate in a Q&A session with Bryan to answer all your copywriting questions. If you can’t attend live, a recording will be made available for you to review after the session.

Near the end of the session, he’ll tell you more about his fee-based course on copywriting that provides more intensive and comprehensive instruction. Full disclosure: If you register, I end up receiving a percentage of your course fees. I recommend his instruction because I trust it and think copywriting is one of the most overlooked skills for writers.

Click here to register and join us on July 27.

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Posted in Marketing & Promotion.

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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