Email Newsletters for Authors with Jane Friedman

Email Newsletters for Authors with Jane Friedman

This class is now over and is unavailable for purchase. Sign up to receive announcements about upcoming classes.


Learn what an effective email newsletter looks like (one that’s worth your time) and avoid the common pitfalls

Most authors have a newsletter list of some kind, but they haven’t sent anything in months—even years. Some feel like their list is simply too small to matter, while others can’t think of anything meaningful to say.

Despite its everlasting value, email marketing remains a missed opportunity for a lot of authors—and it’s by far the number-one overlooked tool for reader engagement. When authors invest in building their platform, they often prioritize social media. But social media is out of one’s control and ephemeral. Email is not. Being able to directly reach your readers, or most avid fans, is a powerful capability that rewards your time and investment. While it can feel difficult and slow-going to build a list (and like you’re “bothering” people with your messages), these are mindset issues that can and should be overcome.

This 90-minute webinar on April 8 will cover best practices of email newsletters, how to avoid the mistakes most prevalent in the writing community, and how you can better reach your goals. Thankfully, it’s fairly straightforward to start an email newsletter, and it requires very little technical know-how to begin. It doesn’t even cost you until you have a sizable list of names.

During this class, you’ll learn:

  • How and why to start building (and sending to) an email list today even if you think you have nothing to say
  • A quick overview of the main email marketing service providers and which one might be best for you
  • How to determine a content strategy and frequency for your email newsletter
  • List-building tactics: the most common and meaningful methods, including the “ethical bribe”
  • Why pop-ups don’t have to be evil and are in fact recommended
  • The newsletter customizations that most authors never make but can improve engagement
  • The biggest newsletter design mistakes that kill response
  • How to make your email newsletter list “pay off” for your career

Feedback opportunityThis session will use examples of real email newsletters to demonstrate best practices as well as mistakes. If you’re open to having your email newsletter used as part of the presentation for constructive critique (Jane will be kind), contact us after you register and send us a link to your latest email newsletter or your newsletter archive. (Here’s an example of a link to an email newsletter.) Feedback is not guaranteed, and it won’t be a formal or full critique. But it’ll still be fun and useful!

Who should take this class

  • Writers who don’t have an email newsletter and have been on the fence about starting
  • Writers who have an email newsletter but don’t know what to do with it
  • Writers who have an email newsletter and feel like it’s ineffective or useless

Do I have to attend the live class?

No. Everyone who registers will get access to the recording. However, if you’d like to attend live, keep reading.

How do I attend the live class?

This class uses Zoom webinar technology. You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 10 minutes of registering, please contact us.

  • When: Wednesday, April 8, 2020
  • Time: 1–2:30 p.m. Eastern Time / 10 a.m. Pacific Time
  • Fee: $25

The webinar is broadcasted via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Jane Friedman

About the instructor

Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. Since 2010, she has been sending email newsletters (primarily using Mailchimp) and is the founder-editor of the paid newsletter, The Hot Sheet.

Jane has delivered keynotes and workshops on the digital era of authorship at worldwide industry events, including the Writer’s Digest annual conference, Stockholm Writers Festival, San Miguel Writers Conference, The Muse & The Marketplace, Frankfurt Book Fair, BookExpo America, and Digital Book World. She’s also held positions as a professor of writing, media, and publishing at the University of Cincinnati and University of Virginia.

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Jane’s webinar answered all my most pressing questions. She even answered questions I hadn’t articulated yet, things that were just kind of swirling around and keeping me frozen.

Denise Berger

Thank you for a well-presented and enlightening webinar on publishing. I have taken twelve-sessions-long university courses that did not cover that much material. As well, thank you for answering all questions, including mine, after the session was closed.

Lise Lévesque

Jane knows all there is to know about the publishing industry, about marketing, and she cares about each writer she meets or discovers.

Mary L. Tabor

You receive the following:

  • Access to the 90-minute interactive class. After 75-80 minutes, Jane will take questions using in-class chat/text. The class will end after 90 minutes.
  • A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to get a recording of the presentation.
  • Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.
  • Presentation slides. All participants receive a copy of the slide presentation in PDF form.
  • Additional answers to questions, if needed. If there isn’t time for Jane to answer all the questions during the live event, she will answer them in writing afterward. All participants will receive the answers with the follow-up recording.

Refund policy

Sorry, but refunds are not offered unless the webinar is canceled or rescheduled. All registrants receive access to the recording even if they are unable to attend. Have questions? You can contact us here.


System Requirements to Join the Webinar

We will be using Zoom webinar technology.

You’ll need:

  • An internet connection: broadband wired or wireless (3G or 4G/LTE)
  • Speakers: built-in or USB plug-in or wireless Bluetooth

Recommended bandwidth:

  • 600kbps (down) for high-quality video and 1.2 Mbps (down) for HD video
  • If you connect through audio only: 60-80kbps (down)

Supported operating systems:

Supported tablet and mobile devices:

  • Surface PRO 2 running Win 8.1
  • Surface PRO 3 running Win 10
  • iOS and Android devices
  • Blackberry devices

Supported browsers:

  • Windows: IE 11+,  Edge 12+, Firefox 27+,  Chrome 30+
  • Mac: Safari 7+, Firefox 27+,  Chrome 30+
  • Linux: Firefox 27+,  Chrome 30+

For a detailed listing of system requirements, check Zoom’s site.