E-Book Marketing 101

4-Ps of Marketing

In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book. Here’s a snippet:

Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems to be “I’ll use social media.” But that’s not a strategy, it’s a tool.

When I teach the basics of marketing communication to e-media majors, we start by discussing the marketing mix, also known as the 4 Ps. Some say this model is outdated, but it’s still a useful way to begin a discussion about marketing a product.

Click through to get a handy checklist for marketing your e-book (or any self-published book).


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