Diversify Your Writing Income: Build a Resilient Business Model for Your Career

Diversity Your Writing Income

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Learn how to develop a diverse mix of revenue streams and future-proof your earnings

If you want your writing to produce a consistent living wage, then it’s necessary to consider the business model that will support you—and how you will sustain and evolve that model over a period of years. By developing a diverse mix of revenue streams, you can future-proof your career, create more of the opportunities you want, and decrease those you do solely for the money.

In this 90-minute online class (which is recorded if you can’t attend live), Jane Friedman will teach you how to be strategic about developing a business model best suited to your personality, your writing, and your career expectations. We’ll discuss early career foundation and brand building for writers who want to work primarily for publishers or businesses, how and when writers can successfully market and sell their work directly to readers/consumers, and the varied income opportunities related to being a visible writer or expert in the market.

Jane currently earns money through book sales (both traditional and self-publishing), freelance writing, online teaching, advertising, affiliate marketing, editing and consulting services, digital subscriptions, and speaking engagements. She will be open and transparent during this session about where her money comes from and how it’s changed over time—and why.

This workshop will cover:

  • Methods of patronage and reader support that can support less commercial writing efforts, such as Patreon and Kickstarter campaigns
  • Learning to repurpose, repackage, and resell your content
  • The basics of selling services, such as editing, coaching, consulting, and online courses (and how to get started with something like freelance editing or online classes)
  • The critical difference between hourly work, scalable work, and passive income
  • How to more confidently talk about money and negotiate, and how to price your services—whether you do it on a fee-basis or hourly basis
  • Principles and techniques for building an author platform, with special attention paid to lead generation—which is the foundation for any successful business model
  • What it takes to launch a successful subscription business (the Holy Grail of online income right now)
  • The importance of relationships and community, and uncovering freelance opportunities through collaborations, partnerships, and influencers
  • What affiliate marketing is and how to start simply and ethically
  • The most popular, economical, and easy-to-use tools to support your business

Before the arrival of the Internet, writers had few options for making a living that didn’t involve working with traditional publishing outlets or universities. Today, there are many potential business models and forms of income; writers can and should pursue income through multiple sources, and strategically grow those that best suits their strengths and needs—whether they are an introvert, extrovert, or some combination thereof.

Who should take this class

  • Anyone who writes and publishes books (novelists, memoirists, nonfiction authors, poets, essayists)
  • Traditionally published authors and self-published authors
  • Journalists and freelancers
  • Creative writing students and graduates of MFA programs
  • Bloggers

Do I have to attend the live class?

No. Everyone who registers will get access to the recording. However, if you’d like to attend live, keep reading.

How do I attend the live class?

This class uses Zoom webinar technology. You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 10 minutes of registering, please contact us.

  • When: Wednesday, June 3, 2020
  • Time: 1 p.m.–2:30 p.m. Eastern Time / 10 a.m. Pacific Time
  • Fee: $25

The webinar is broadcasted via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Jane Friedman

About the instructor

Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She has been a full-time freelancer and entrepreneur since 2014.

Jane’s newest book is The Business of Being a Writer (University of Chicago Press); Publishers Weekly said that it is “destined to become a staple reference book for writers and those interested in publishing careers.”

In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com; her expertise has been featured by The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and many other outlets.

I was not disappointed. Or bored. And no, you won’t get the same stuff browsing the Internet. I won’t give away any of her secrets because you can go to her blog, website, and Twitter where she generously shares her knowledge of writing and publishing. But you won’t get a bag full of tools all packed up and ready to go like you will on her webinar. 

Rahma Krambo


We feel like we’ve been stumbling around in the dark for too long and your advice feels like someone turned on a light in the distance to give us a direction to walk. The feeling is one of liberation to have fresh ideas to explore and we’re relishing the opportunity. Thank you for all you’ve done to free up a block that has been existing in our author business for too long. We have a direction and are charging forward with pens and megaphones in hand.

Warren and Betsy Talbot


I learned more from Jane in my one-hour consult than any other class, webinar, or book. Not only does she explain everything and really drill down to what you need to do, she offers practical and time-saving tips as well as advice and resources to move the project forward. I highly recommend her services. She is, in one word, amazing!

Susan Cingari


You’ll receive the following

  • Access to the 90-minute interactive class. After 75-90 minutes, Jane will take questions using in-class chat/text. The class will end after roughly 90 minutes.
  • A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to get a recording of the presentation.
  • Presentation slides. All participants receive a copy of the slide presentation in PDF form.
  • Additional answers to questions, if needed. If there isn’t time for Jane to answer all the questions during the live event, she will answer them in writing afterward. All participants will receive the answers with the follow-up recording.
  • Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.

Refund policy

Sorry, but refunds are not offered unless the webinar is canceled or rescheduled. All registrants receive access to the recording even if they are unable to attend. Have questions? You can contact us here.

System Requirements to Join the Webinar

We will be using Zoom webinar technology.

You’ll need:

  • An internet connection: broadband wired or wireless (3G or 4G/LTE)
  • Speakers: built-in or USB plug-in or wireless Bluetooth

Recommended bandwidth:

  • 600kbps (down) for high-quality video and 1.2 Mbps (down) for HD video
  • If you connect through audio only: 60-80kbps (down)

Supported operating systems:

Supported tablet and mobile devices:

  • Surface PRO 2 running Win 8.1
  • Surface PRO 3 running Win 10
  • iOS and Android devices
  • Blackberry devices

Supported browsers:

  • Windows: IE 11+,  Edge 12+, Firefox 27+,  Chrome 30+
  • Mac: Safari 7+, Firefox 27+,  Chrome 30+
  • Linux: Firefox 27+,  Chrome 30+

For a detailed listing of system requirements, check Zoom’s site.