Digital Publishing and Authorship in 2016: A Discussion with Joanna Penn

Friedman Penn podcast

I’m delighted to again be a guest on Joanna Penn’s podcast, where this time we discuss digital publishing trends and what authors need to know as they head into 2016. The discussion was partly guided by my earlier post on 2016 trends.

Here’s what we cover. You can listen to the podcast, watch the YouTube video, or read the transcript.

  • The rise of mobile reading: How authors can get their books for sale on mobile devices, and also discoverability possibilities on mobile devices. We also discuss Google’s role in the market.
  • Why traditional media and publishers are ignoring the shadow industry of self-published books—and continuing to report dipping ebook sales and rise in print.
  • Whether authors more empowered than before, and if the power dynamic has shifted along with the indie movement.
  • Audiobooks and growth of in-car streaming internet through Apple Carplay and Google Auto.
  • How big data and AI + natural language processing and more will help discoverability as more and more books and content continue to be produced.
  • Changes in social media usage, pay to play and whether Facebook will get into publishing

To see my earlier discussions with Joanna Penn:

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Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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