Do You Adopt a Totally Different Voice to Market Yourself?

Writer Unboxed

Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice.

What Authors Seem to Forget About Marketing—Especially Those Who Dislike It

Here’s a brief snippet:

I think we can all agree that every author has a distinct writing voice or style, and that—over time—authors usually develop stronger and more confident voices.

What is acknowledged less often is how every author has (or should have) a distinct marketing voice and approach.

Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity.

This is good for nobody.

Click here to read the full post.

Posted in Marketing & Promotion.
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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1 Comment on "Do You Adopt a Totally Different Voice to Market Yourself?"

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Skipperhammond

Seems ninety percent of posts are spoken in one “voice” with a vocabulary limited to “Wow! Wooo Hooo! Absolutely! Amazing! ten more Wows! and eighteen more Wooo Hooos!”    It’s deafening. Correction: “It’s AMAZINGLY deafening!!!!!!!!!!”