Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice.
What Authors Seem to Forget About Marketing—Especially Those Who Dislike It
Here’s a brief snippet:
I think we can all agree that every author has a distinct writing voice or style, and that—over time—authors usually develop stronger and more confident voices.
What is acknowledged less often is how every author has (or should have) a distinct marketing voice and approach.
Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity.
This is good for nobody.
Seems ninety percent of posts are spoken in one “voice” with a vocabulary limited to “Wow! Wooo Hooo! Absolutely! Amazing! ten more Wows! and eighteen more Wooo Hooos!” It’s deafening. Correction: “It’s AMAZINGLY deafening!!!!!!!!!!”