Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice.
What Authors Seem to Forget About Marketing—Especially Those Who Dislike It
Here’s a brief snippet:
I think we can all agree that every author has a distinct writing voice or style, and that—over time—authors usually develop stronger and more confident voices.
What is acknowledged less often is how every author has (or should have) a distinct marketing voice and approach.
Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity.
This is good for nobody.
Click here to read the full post.
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
Seems ninety percent of posts are spoken in one “voice” with a vocabulary limited to “Wow! Wooo Hooo! Absolutely! Amazing! ten more Wows! and eighteen more Wooo Hooos!” It’s deafening. Correction: “It’s AMAZINGLY deafening!!!!!!!!!!”