Creating Income and Connecting with Readers Using Short Fiction

Creating Income & Connecting with Readers Using Short Fiction

This class is now over and is unavailable for purchase. Sign up to receive announcements about upcoming classes.

How writers can maximize revenue and relevance

Short fiction is enjoying a market resurgence and provides opportunities that can benefit you again and again over the long term of your career. It builds your author brand, grows readership, and can create additional revenue streams.

Even better: You’ll find there’s a multitude of publishing options within both traditional publishing and indie publishing. You can leverage existing tools and platforms to reach a global audience in print, ebook, and audio formats.

On April 22, this one-hour session with Mark Leslie Lefebvre equips you with the insights, knowledge, and strategies for effectively publishing short fiction. By the end of this class, you will:

  • Understand the benefits that writing short fiction can have in both the short term and the long term
  • Create additional assets that expand your offerings in breadth and depth
  • Reach new readers, enhance your author brand, and create new cash flow opportunities
  • Leverage your intellectual property on one story or project multiple times and in multiple formats
  • Understand the contract rights on stories you have previously sold or licensed via publishers and online platforms
  • Discover marketing ideas that take advantage of newly created work or previously published, reprinted, revised, or re-imagined writing
  • Reuse, re-sell, and recycle material to reach new readers on multiple retail and library platforms
  • Expand and continue to grow your writing income streams
  • Generate fresh and valuable reader-magnet content for your author newsletter
  • Offer your existing readers and newsletter subscribers fresh and unique material

This session will show concrete examples of the choices, options, and tools available to help writers explore the use of short fiction as a part of maintaining a long-term and successful author career.

Who should take this class

  • Short fiction writers who are looking for ways to reach new readers and expand the earning potential of their work
  • Long-form fiction writer curious about the benefits that short fiction can bring to them and their readers
  • Authors of any length work in the indie or traditional publishing worlds who want to explore the opportunities offered by new short fiction platforms

Do I have to attend the live class?

No. Everyone who registers will get access to the recording. However, if you’d like to attend live, keep reading.

How do I attend the live class?

This class uses Zoom webinar technology. You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 10 minutes of registering, please contact us.

  • When: Wednesday, April 22, 2020
  • Time: 1–2 p.m. Eastern Time / 10–11 a.m. Pacific Time
  • Fee: $20

The webinar is broadcasted via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Mark Leslie Lefebvre

About the instructor

Mark Leslie Lefebvre has worked in the book industry since 1992, the same year his first short story was published. His roles in the industry include the founder of Kobo Writing Life, Kobo’s in-house self-publishing platform; the Director of Business Development at Draft2Digital; and an independent publishing consultant. He shares his ongoing learning about the writing and publishing landscape in his weekly Stark Reflections on Writing and Publishing podcast.

Since 2011, Mark has been a frequent speaker at writing and publishing industry events around the world and is the author of The 7 Ps of Publishing Success, Killing it on Kobo, and An Author’s Guide to Working with Libraries and Bookstores.

Mark has been an instructor at Superstars Writing Seminars for eight years, teaching the business of writing alongside authors such as Kevin J. Anderson, Brandon Sanderson, David Farland, and Jim Butcher. He also co-chairs the WMG Publishing Business Masterclass and anthology workshops with Dean Wesley Smith and Kristine Kathryn Rusch.

As Mark Leslie, he has published more than twenty books, nearly one hundred short stories in anthologies, collections and magazines and edited speculative fiction anthologies that include North of Infinity II, Tesseracts Sixteen: Parnassus Unbound, Campus Chills, and four volumes in the Fiction River anthology series. He has stories available in print, eBook, and audiobook and has sold writing in more than 83 countries and in three languages.

I’m so impressed by Lefebvre’s comprehensive and authoritative list of short fiction options that writers can exploit. If you are serious about upping your short fiction game, then this is for you.

J. Thorn

The options for short fiction now extend far beyond traditional markets. [Mark offers] a useful, tactical guide to the various ways you can build your author brand, audience, and revenue with short stories.

Anthony St. Clair


[Mark’s] talks balanced providing encouraging information with the business realities of publishing. Our writers went away feeling excited about the publishing opportunities available to them.

Andrew Chesham

instructor, simon fraser university

You’ll receive the following

  • Access to the 60-minute interactive class. After 45 minutes, Mark will take questions using in-class chat/text. The class will end after 60 minutes.
  • A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to get a recording of the presentation.
  • Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.
  • The 7 P’s of Publishing Success (ebook edition) by Mark Leslie Lefebvre

Refund policy

Sorry, but refunds are not offered unless the webinar is canceled or rescheduled. All registrants receive access to the recording even if they are unable to attend. Have questions? You can contact us here.

System Requirements to Join the Webinar

We will be using Zoom webinar technology.

You’ll need:

  • An internet connection: broadband wired or wireless (3G or 4G/LTE)
  • Speakers: built-in or USB plug-in or wireless Bluetooth

Recommended bandwidth:

  • 600kbps (down) for high-quality video and 1.2 Mbps (down) for HD video
  • If you connect through audio only: 60-80kbps (down)

Supported operating systems:

Supported tablet and mobile devices:

  • Surface PRO 2 running Win 8.1
  • Surface PRO 3 running Win 10
  • iOS and Android devices
  • Blackberry devices

Supported browsers:

  • Windows: IE 11+,  Edge 12+, Firefox 27+,  Chrome 30+
  • Mac: Safari 7+, Firefox 27+,  Chrome 30+
  • Linux: Firefox 27+,  Chrome 30+

For a detailed listing of system requirements, check Zoom’s site.