Comedy Writing’s Top Secret

A banana peel made to resemble a face, with sunglasses added for eyes.

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Note from Jane: Today’s post is an excerpt from Comedy Writing Secrets, 3rd Edition by Mark Shatz with Mel Helitzer (Writer’s Digest Books).


The first secret of comedy writing is perhaps its most important. Imagination drives comedy, and just about everyone has an imagination—or no one would ever get married. So just about everyone can learn the fundamentals of humor.

Let’s use a simple humor exercise to illustrate the first step in humor conception—imagination. Consider the possible uses of two round barstool cushions. Other than stool cushions, what can they be? For five minutes, use your imagination and plenty of exaggeration. Without being restrained by practicality, scribble down as many possibilities as you can.

Your list of possible uses for two stool cushions might include the following:

  • oversized skullcaps
  • cymbals for folks with really sensitive hearing
  • coasters for supersized venti quad-shot Starbucks lattes
  • hemorrhoid pads for a really large person
  • frisbees for the athletically challenged

This humor Rorschach test proves creativity is the key to comedy’s engine, which won’t turn over without unbridled imagination. Look at any other common object—an iPad, a beer bottle, furniture in a room, or parts of the human body. Train your mind to constantly ask What if? and brainstorm all the possibilities of what else these objects could be. Don’t worry if your ideas seem absurd. The exercise is to get your imagination in gear.

What if? imagination allows you to realign diverse elements into new and unexpected relationships that surprise the audience—and surprise makes people laugh.

  • What if mother’s milk was declared a health hazard? Where would they put the warning label?
  • What if you actually saw McNuggets on a chicken?
  • What if Facebook users posted truthful profiles?
  • What if God took a selfie? Would there be three pictures?
  • What if men had menstrual cycles? Would they ever stop whining?

When writing humor, let your imagination run wild. Make unconstrained assumptions. Editing and self-censorship are second and third steps—never the first!

The Qualities of Humorists

Comedians are never really on vacation because you’re always at attention—that antenna is always out there.

—Bob Newhart

The humorist’s mind is a wonderful thing to watch. Sometimes you can even see humorists’ lips move as they silently try out different ideas. Meet them during off-hours at a social gathering; every fact reported, every name mentioned, every prediction made is grist for humorous association. At the end of a party, if you ask how they enjoyed themselves, they might answer positively only if they’ve been successful at collecting new material, which they’ll write and rewrite all the way home.

To take the first steps toward humor writing, you also must accept that humor writing is a 24/7 gig. New ideas can pop into your head anytime, anyplace. Mitch Hedberg said, “I sit at my hotel at night, I think of something that’s funny, then I go get a pen and I write it down. Or if the pen’s too far away, I have to convince myself that what I thought of ain’t funny.”

To keep track of ideas and potential material, the humorist’s toolbox typically includes record-keeping devices such as a notepad, digital voice recorder, or note-taking app. But regardless of the tools you use, you’ll need to devise a system for organizing your writing. The traditional method is to organize jokes by topics using some type of filing system. Milton Berle and Bob Hope each had a vault containing more than 6 million jokes on index cards sorted by topic. Today’s alternatives are database or spreadsheet programs—I use Bento.

The Writing Lab

The following activities will help you develop your comedy writing foundation through listening, observing, reading, and exploring.

  • List your ten favorite comedians and humorists, and search for jokes, tweets, or quotes by each of these individuals.
  • After you amass twenty jokes, identify the subject or target of the joke, and explain why you think the joke is funny. This exercise will help you become aware of the format of successful jokes and provide you with insight into your own comedic preferences.
  • Collect ten to fifteen cartoons or comics. As you did with the jokes, identify the target of the humor and describe why the cartoon is funny to you. You may find it helpful to continue building a file of jokes and cartoons that appeal to you.

In addition to building a joke and cartoon file, you’ll need to find new material to use as the building blocks for your humor writing. Most professional humor writers begin each day by reading a newspaper, watching news on television, and/or surfing the Internet for incidents and situations that might provide joke material. Form a daily habit of recording odd and funny news events. Everyday life is the main source for humor, so you need to keep some type of personal humor journal.

Comedy Writing Secrets, 3rd EditionIf you want to succeed as a humor writer, you must become a serious student of humor. That means systematically analyzing and studying humor to know what you’re doing, why you’re doing it, and its impact. A key prerequisite to thinking and writing funny is understanding funny.


For more insights into the comedy-writing trade, check out the newest edition of Comedy Writing Secretswhich has sold more than 150,000 copies since it was first released.

Posted in Creativity + Inspiration and tagged , , , , , .
Mark A. Shatz with Mel Helitzer

Mark A. Shatz with Mel Helitzer

Mark A. Shatz is the author of KISSing Golf: The Keep It Simple (Stupid) Instructional Method, a humorous instructional book for beginning golfers. He is also an award-winning professor of psychology at Ohio University–Zanesville who blends content, application, and humor into his instruction. Furthermore, Dr. Shatz has presented and published numerous academic papers, including how to use humor to enhance instruction and learning.

Mel Helitzer, a former Clio award–winning Madison Avenue ad agency president, was also a distinguished, award-winning journalism professor at Ohio University in Athens, Ohio. He was one of the first to teach humor writing at any university in the world. His course led to the publication of Comedy Writing Secrets in 1987, and the book is now the best-selling text on humor writing in the country.

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8 Comments on "Comedy Writing’s Top Secret"

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[…] The first secret of comedy writing is perhaps its most important.  […]

Stephen Marks

“Milton Berle and Bob Newhart each had 6 million jokes in a vault” Well they must have been the same jokes because Milton sole all of his.

Walter Plume

So true! And that happens to be my favorite quality in people: their imagination!

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[…] un libro sobre cómo escribir comedia. Puedes leer un pequeño resumen de lo que cuenta el libro en su post. El libro tiene una pinta estupenda, y como a mí me gusta leer sobre cómo escribir comedia, pues […]

Joseph Devon

You definitely have to keep at it to capture jokes, they’re hard to craft and easy to miss.

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[…] funny? How about scary? How about sell in other languages? Mark A. Shatz with Mel Helitzer share the number one comedy writing secret, Drew Chial talks scary stories and X-Files, and Roz Morris has three literary translators give […]

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[…] un libro sobre cómo escribir comedia. Puedes leer un pequeño resumen de lo que cuenta el libro en su post. El libro tiene una pinta estupenda, y como a mí me gusta leer sobre cómo escribir comedia, pues […]

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