I’m speaking at Digital Book World (DBW) this year, and even though I missed the first day events, I followed closely on Twitter. One of the big themes on Tuesday was the children’s market, with a full day of sessions presented by Publishers Launch in partnership with DBW.
Jonathan Nowell from Nielsen presented some fascinating charts and trends in a morning session. This one was my favorite.
Other takeaways from Nowell’s presentation:
- Print juvenile books experienced 12.8% unit sales growth from 2013 to 2014.
- Juvenile bestsellers are taking up a bigger percentage of the overall bestseller list—its growth is driving the industry.
- Children are starting to read e-books at a younger age, and the e-book format is growing as a percentage share of all books purchased. (It increased to 21% in 2014, up from 14% in 2013.)
- 80% of YA books are bought by adults for themselves.
- Nowell concluded by saying the greatest challenge is expressed by the chart above.