Image: woman's hands at a laptop computer, crafting a colorful post based on the open book at her side

Should You Hire a Social Media Assistant?

Virtual assistants take over tasks that you could do yourself. What you’re buying, in effect, is the freedom to use your time in other ways.
Image: illustration of birds following the leader

How and Why to Build a Twitter Following While Unpublished

An unpublished writer describes how she built a five-figure Twitter following within a year, by helping other writers and engaging on a personal level.
It's Okay not to Twitter

Saying No to Twitter: What Authors Need to Know

Social media use can drive book sales, but not all successful authors use Twitter. If you don't want to be on Twitter, you don't have to be on it. Digital services consultant and AuthorPop founder Daniel Berkowitz shares why Twitter truly is optional.
instagram tips for writers

10 Instagram Tips for Writers

Younger generations (and older ones!) flock to Instagram for its feed of beautiful pictures. So how can writers use Instagram to their benefit?
social media for authors

Social Media for Authors: The Toughest Topic to Advise On

I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A
author without social media presence

So You’re an Author Without a Social Media Presence: Now What?

Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
Facebook page

The Pros and Cons of Using a Facebook Profile But Not an Official Page

Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
social media for writers

Why You Should Join All Social Media Networks

I think it's fair to say that most of us are not looking to add more social media activity to our lives.
Simon Curtis 8 Bit heart

Storytelling Across Media: Q&A with Agent Laurie McLean

Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Best Practices for Author Facebook Pages and Groups

Best Practices for Author Facebook Pages and Groups

Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
A flock of birds in the sky

Overcoming My Fear of Twitter

Chris Jane, who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse.
The secret to my productivity

The Secret to My Productivity, Or: Thoughts About Luxury and Privilege

I'm often asked: How can I be so productive? Or how does one balance creative work and other life demands? Here's the most truthful answer I have.
by Pauleon Tan / Flickr

Engaging Audiences through Twitter in 15 Minutes a Day

Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
Book marketing on Pinterest

Using Pinterest to Market Children’s Picture Books

A children's author shares her strategies for promoting her picture books on Pinterest—as well as what adult fiction marketing techniques haven't worked for her.
by Niklas Wikström

My 5 Philosophies of Social Media

If you need a place to start, then focus on talking about or posting about others you admire.
Facebook for Authors

Facebook for Authors: Getting Started Guide

This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.
https://www.flickr.com/photos/35468148654@N01/7252970518/

2 Easy Ways to Measure the Impact of Your Social Media Use

Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
social media

How to Avoid the “Extra” Work of Social Media

Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY.
Writer Unboxed

How to Measure Whether Your Social Media Activity Is Worthwhile

Today I'm a contributor over at Writer Unboxed, discussing how social media can be used more effectively. My suggestions rely, in
uPublishU

Social Media 201: uPublishU Panel Preview

Tomorrow, I'm moderating a panel at BEA's uPublishU on Social Media 201, featuring: Porter Anderson L.L. Barkat of Tweetspeak Poetry
Authors and technology

Why Don’t Publishers Believe in Author Websites?

It's not unusual for authors to be told by their publishers that author websites aren't necessary or effective. Should their insight be trusted?
Photo by fatllama / Flickr

A Call to Disarm Technology & Hype (And Boost Your Writing Productivity)

The internet and other technology keeps us on insanely high alert, ultimately producing an effect where we attend to everything and we attend to nothing (deeply). This high-alert state is producing a fatigue that’s detrimental not only to our psyches and relationships, but also to the quality of our professional output.
Writer Unboxed

Does Social Media Really Sell Books?

There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.
Audience Development for Writers: Your Life-Long Career Investment

Audience Development for Writers: Your Life-Long Career Investment

In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
blogging for writers

2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog

Note from Jane: Today's guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on
Pinterest for authors

5 Ideas for Using Pinterest as an Author

How authors, especially novelists, can start using Pinterest in a way that's a natural outgrowth of their work.
Should writers blog?

It’s Time for (Many) Experienced Writers to Stop Blogging

Author L.L. Barkat argues that writers who already have experience—as well as authors trying to promote themselves—should stop blogging.
Twitter

How I Got a Six-Figure Twitter Following (and Why It Doesn’t Matter)

It's almost a running joke. Whenever my manager introduces me at an event, he always starts by saying how many
Author website strategy

Is Your Author Website Doing Its Job? 6 Things to Check

Today's guest post is by Laura Pepper Wu, the co-founder of 30 Day Books, a book studio that provides marketing tools
Jane's Twitter bio

Build a Better Author Bio for Twitter

Before you decide to follow someone on Twitter, what's the first thing you look at? Probably the bio. Let's assume
Virginia Quarterly Review

A Little Bit About My Work at VQR

Yesterday, over at Neal Abbott's blog, I answered a few questions about my new job at the Virginia Quarterly Review,
Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,
How to Blog a Book by Nina Amir

How Long Does It Take to Get Blog Readers?

The following advice is excerpted from How to Blog a Book by Nina Amir, recently released from Writer's Digest Books.
Facebook strategy

Facebook Strategy for Authors: In-Depth Discussion

If you're like most authors I know, you've wondered about how to best use Facebook. Should you stick to your
Platform by Michael Hyatt

Top 10 Blog Traffic Killers

The following advice is from Michael Hyatt's newest release, Platform: Get Noticed in a Noisy World. The book is one of
Speaking at SXSW PubCamp 2011

My Best Advice for Writers From 2011

Last week I shared 12 Must-Read Articles From 2011. Now I'm going to share a list of the best advice
Jane Reading on Her Kindle

12 Must-Read Articles From 2011

Here are the most brilliant online articles I read this past year. You may not agree with the arguments you'll
Grunge Social Media Art

How Social Media Can Change Your Life

Sometimes I find myself defending social media to the experienced user and beginner alike. It can be easily accused—and rightly
Keynoting the Indy Authors Fair (2011)

How Perfect Does Your Manuscript Have to Be?

As part of the 2012 Missouri Writers Guild conference faculty, I did a Q&A for their conference blog that discusses
The Writer's Workout

Platform and Social Media Must Not Be Your Center

Today's post is excerpted from The Writer's Workout: 366 Tips, Tasks, & Techniques From Your Writing Career Coach (Writer's Digest,
Jane's Facebook profile

Too Many Facebook Friends: Blessing or Curse?

On my personal Facebook profile, I am slowly but inevitably reaching the cap for friends (3,810 of 5,000). It's prompting
by Garda / Flickr

3 Blunders That Can Kill Your Author Platform

Today's guest post is from author Kristen Lamb. The digital age author has more opportunities than any writer in the
Nobility of Time

How to Waste Your Time on Social Media

Last week, I discussed how you can waste your time trying to get published. You can also waste your time
2012 Writer's Market

To Learn About Your Readers, You Need a Site

In the newest edition of Writer's Market (and Writer's Market Deluxe), there's a featured interview with me, where I discuss the
Facebook logo

3 Principles for Facebook Fan Pages

Facebook is the No. 1 most popular website in the United States in terms of visits, which means it's more
Amy Stolls

How Much Has Book Marketing Changed Since 2005?

Amy Stolls is the author of The Ninth Wife, a novel just released from HarperCollins as a paperback original. The
Chiang Mai wat and yellow buddha

Don’t Feel Guilty About “Playing Around” Online

"The master in the art of living makes little distinction between his work and his play, his labor and his
Christina Katz

The Secret to Twitter That Can’t Be Taught

I've found Twitter—and many aspects of social media—somewhat tricky to teach. Why? Here are 3 reasons to start: Using social